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During this course you will learn to:

  • Write the perfect outline plan
  • Consider using analysis to reduce risk  
  • Set sensible objectives
  • List the key components of strategy 
  • Think about integrating your tactics
  • Use internal marketing to ensure excellent execution  
  • List what you need to monitor & measure  

Course availability 

Please get in touch for more information. Call us on 020 8614 0277 or email on

Course information

This jam-packed two hour evening course introduces PR Smith’s SOSTAC® Planning framework and shows you how to write the perfect outline plan. 
Note all delegates receive a SOSTAC® Planning workbook to use during the session plus a list of additional links to tutorials, videos & posts for ongoing, more advanced expertise development.
Start time - 18:00

•             SOSTAC ® & The Perfect Plan 
•             Do you think like a marketer?
Situation Analysis
•             Customer Analysis
•             Competitor Analysis
•             Mission & Vision Statements
•             KPI Pyramid & Funnels
•             Strategy Drive Tactics
•             9 Components of Strategy
•             Which Tactics
•             How to Integrate Tactics
•             10 Tips to boost customer conversions
•             5 Tips to boost lifetime customer conversions
•             Measure & Improve Performance via Constant Beta Culture
•             Key Metrics to measure
Delegates will leave with a rudimentary understanding of the SOSTAC® planning principles, with insight into how to implement them into their day-to-day planning strategies
who should attend?
No prerequisites required. Anyone hoping to learn more about planning and gain an overview of the SOSTAC® planning framework will benefit from this evening course.  This course is used by middle level management but board directors and ambitious executives also attend – as everyone needs to know how to write the perfect plan.
SOSTAC® Planning framework is used for Business Plans, Marketing Plans, Integrated Plans, Campaign Plans (SEO Plans & PPC Plans), Transformation Plans, Health & Safety Plans and even recently, Wedding Plans!

PR Smith F IDM, Author, Speaker, Consultant & Founder of SOSTAC® Planning

Paul is an international speaker, marketing consultant and author of 6 books (translated into 7 languages) renowned for their ‘edutainment’ style. These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan.

Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by CIM and now adopted by innovative companies like Linkedin and KPMG.  He has just launched the SOSTAC® Certified Planners online portal where professionals perfect their planning skills and become SOSTAC® Certified Planners.

Paul advises, trains and speaks to organisations across the world. Paul is chairman of Sri Lankan Golf. He is also founder of the Great Sportsmanship Programme an inspirational NFP edutainment programme which combines social media and short stories about sportsmanship to inspire youths to become a new generation of global citizens. 


IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

18:00 - 20:00
Fun and interactive, quite clearly the most up to date and relevant marketing qualification available to marketers. Insightful, relevant and practical – can easily apply the course to the working world.

Elliot Bertram,
Hays Recruitment

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