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during this course you will learn to:

  • Write the perfect outline plan
  • Consider using analysis to reduce risk  
  • Set sensible objectives
  • List the key components of strategy 
  • Think about integrating your tactics
  • Use internal marketing to ensure excellent execution  
  • List what you need to monitor & measure  

Course availability 

start location member non-member places left
Central London (W1W 8SS) £100.00 £100.00 10+

NB: Prices above subject to VAT.

Course information

programme
This jam-packed two hour evening course introduces PR Smith’s SOSTAC® Planning framework and shows you how to write the perfect outline plan. 
 
Note all delegates receive a SOSTAC® Planning workbook to use during the session plus a list of additional links to tutorials, videos & posts for ongoing, more advanced expertise development.
 
Start time - 18:00
 

Introduction
•             SOSTAC ® & The Perfect Plan 
•             Do you think like a marketer?
 
Situation Analysis
•             Customer Analysis
•             Competitor Analysis
 
Objectives
•             Mission & Vision Statements
•             KPI Pyramid & Funnels
 
Strategy
•             Strategy Drive Tactics
•             9 Components of Strategy
 
Tactics
•             Which Tactics
•             How to Integrate Tactics
 
Action
•             10 Tips to boost customer conversions
•             5 Tips to boost lifetime customer conversions
 
Control
•             Measure & Improve Performance via Constant Beta Culture
•             Key Metrics to measure
 
Delegates will leave with a rudimentary understanding of the SOSTAC® planning principles, with insight into how to implement them into their day-to-day planning strategies
 
who should attend?
No prerequisites required. Anyone hoping to learn more about planning and gain an overview of the SOSTAC® planning framework will benefit from this evening course.  This course is used by middle level management but board directors and ambitious executives also attend – as everyone needs to know how to write the perfect plan.
 
SOSTAC® Planning framework is used for Business Plans, Marketing Plans, Integrated Plans, Campaign Plans (SEO Plans & PPC Plans), Transformation Plans, Health & Safety Plans and even recently, Wedding Plans!
tutors

PR Smith F IDM, Author, Speaker, Consultant & Founder of SOSTAC® Planning

Paul www.prsmith.org is an international speaker, marketing consultant and author of 6 books (translated into 7 languages) renowned for their ‘edutainment’ style. These include Digital Marketing Excellence; (Integrated) Marketing Communications and the SOSTAC® Guide To Writing Your Perfect Digital Marketing Plan.

Paul created the SOSTAC® Planning system, voted in the Top 3 business models worldwide by CIM and now adopted by innovative companies like Linkedin and KPMG.  He has just launched the SOSTAC® Certified Planners online portal www.sostac.org where professionals perfect their planning skills and become SOSTAC® Certified Planners.

Paul advises, trains and speaks to organisations across the world. Paul is chairman of Sri Lankan Golf. He is also founder of the Great Sportsmanship Programme an inspirational NFP edutainment programme which combines social media and short stories about sportsmanship to inspire youths to become a new generation of global citizens. 

venue

IDM Head Office

The IDM have created an inspiring training area with two state-of-the-art training suites. There is a café dining area and relaxation zone to help you network and gain knowledge during your visit.

Time
18:00 - 20:00
Great day - lots of new ideas and confidence in marketing. A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data

Alice Stuart,
Head of Marketing and New Business, Capital Conferences

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