Marketing courses in digital, direct and data
Choose your course from a portfolio that covers every important topic in today's digital, direct and data marketing, from foundation level to advanced
Data Driven Marketing Masterclass
Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply...
Customer Retention Masterclass
Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence...
AI-Powered Copywriting Masterclass
Unlock the potential of AI to enhance your copywriting skills. Discover how artificial intelligence tools can revolutionise your approach to content, from brainstorming to creating to editing....
Copywriting Masterclass
Hone your copywriting skills with copywriting techniques that captivate and persuade your audience. Develop skills that help you connect with readers and inspire them to act. Through this course,...
Conversion Rate Optimisation (CRO) Masterclass
Learn how to convert more web visitors into customers. Develop the skills to become a better conversion optimiser. Explore how your own website can be improved. This course includes many "how to"...
User Experience Masterclass
Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your design and content. Learn how to test and improve...
Campaign Planning Masterclass
Omnichannel campaigns are the pinnacle of effective marketing. In this course, you will gain a comprehensive understanding of how to plan and implement successful campaigns that utilise every...
Digital Marketing Strategy Masterclass
To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the...
Responsible Marketing: Privacy, compliance and the law Masterclass
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and...
Social Media Marketing: Tools and Tactics Masterclass
This 1-day course shows you how to deliver results from your social media strategy. Plan your content and select the right channels for your campaigns. Learn how to optimise engagement, measure...
Social Media Marketing: Strategy Masterclass
This 1-day course shows you how to create a social strategy that gets results. Understand the impact of social media and the importance of planning. Discover how it contributes to successful...
Social Media Marketing: Strategy, Tools and Tactics Masterclass
This two-day course gives practical advice that will help you boost your social media marketing results. Learn how to develop a strategy, set objectives and identify social influencers. Discover...
Email Marketing: Tactics Masterclass
Learn everything you need to create effective email marketing campaigns. This one-day course covers the whole process, from content, design and delivery, through to testing, measurement and...
Presentation Skills Masterclass
This session will build public speaking competence and transform confidence.
Designed for the new, hybrid way of working, where public speaking happens on the big stage and the small screen.
The...
Email Marketing: Strategy and Tactics Masterclass
In this 2-day course you'll go step by step through the planning, creation and delivery of high quality email campaigns. Learn how to get better response, more conversions and higher ROI. Gain the...
Email Marketing: Strategy Masterclass
Maximise response, conversion and ROI from your email campaigns on this one-day course. You'll learn advanced techniques for segmenting, targeting, integration and automation. Achieve better...