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During your Award in Consent and Legitimate Interests, you will learn:

  • What the GDPR means to marketers
  • Who is affected
  • Responsibilities to consumers
  • When Consent must be used
  • The balancing test for Legitimate Interests
  • Things to include in statements

Course availability 

start study mode location member non-member exam fee
Online Online £100.00 £100.00 £0.00
more info
book until 3 Mar 2019
Online Online £100.00 £100.00 £0.00
more info
book until 17 Mar 2019
Online Online £100.00 £100.00 £0.00
more info
book until 31 Mar 2019

NB: Prices above subject to VAT.

Course information

Module 1: Introduction to GDPR
  • How the General Data Protection Regulation (GDPR) affects processing outside the EU
  • How EU lawmakers developed the GDPR
  • Enforcement
  • Key definitions and global scope
  • Who is affected by the Regulation and what are the responsibilities?

Module 2: The requirements for consent
  • What valid consent is under the GDPR
  • When organisations must use consent
  • When consent is not appropriate
  • Key practical changes to make to your consent statements
  • How long consent lasts for

Module 3: Legitimate interests
  • What is it?
  • How to conduct the balancing test
  • Relevant examples of use and risk mitigations
study mode
Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 3 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277.
course info
​While we make every reasonable effort to make the course as up-to-date and relevant as possible, it should not be used as a substitute for legal advice. If you have any questions on how the GDPR affects your business you should seek independent legal advice. All views expressed are the opinion of the tutor or speaker and may not represent the view of The IDM.

Is this the right course for me?
The online award in Consent and Legitimate Interests is ideal for professionals currently employed in commercial and public sector companies across all sectors, including professional services and not for profit. Equally agencies, consultancies and suppliers servicing their data management needs will benefit by enrolling staff.
Marketing professionals – client, agency or supplier side - who wholly or partly have responsibility for data collection, storage and use, and whose effectiveness is dependent on best practice data management. This includes managers and executives in marketing, direct marketing, digital marketing, CRM, e-commerce and customer insight.

How do I enrol?
You can submit your booking online, if you would like to discuss your application or have any questions please call us on 020 8614 0277.

The course achieved all its objectives with participants both enjoying and benefitting from the trainer’s skilled delivery and ‘real world’ experience. The post programme survey results were very positive with 86% of participants confirming that the overall...

Jayne Linington,
Learning & Development, UBM

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