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During your qualification in digital marketing, you will learn to:

  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing 

Course availability 

start study mode location member non-member exam fee
Online Online £295.00 £295.00 £0.00
more info
book until 16 Dec 2018
Online Online £295.00 £295.00 £0.00
more info
book until 7 Jan 2019

NB: Prices above subject to VAT.

Course information

This qualification is made up of six modules. You will also be required to complete one online assessment. 

 Module 1: Overview of digital marketing
  • Understanding the role of digital marketing
  • The key digital channels
  • How to create your Online Value Proposition (OVP)  
  • Understanding the importance of data and automation
  • How digital marketing is changing

Module 2: Digital marketing campaign planning
  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Managing and evaluating digital campaigns

Module 3: The role of data and targeting in digital marketing
  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas  
  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legistlation (including PECR and GDPR)

Module 4: Digital marketing channels
  • Understanding the key inbound channels
  • How to develop a content marketing strategy  
  • Understanding the key outbound channels
  • Testing in Digital
Module 5: Website and UX
  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture  

Module 6: Digital creative, briefing and evaluating
  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief
study mode

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

This course met all my expectations and will prove very useful for campaign planning in future

Marianne Lodge,
Donor Development Manager, Motability

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