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During your qualification in digital marketing, you will learn to:

  • Understand the roles and benefits of each digital marketing channel
  • Research, plan, implement, test and measure digital marketing campaigns
  • Confidently plan an integrated digital marketing programme
  • Understand digital marketing law
  • Identify and analyse critical success factors for digital marketing 

Course availability 

start study mode location member non-member exam fee
Online Online £295.00 £295.00 £0.00
more info
book until 3 Mar 2019
Online Online £295.00 £295.00 £0.00
more info
book until 17 Mar 2019
Online Online £295.00 £295.00 £0.00
more info
book until 31 Mar 2019

NB: Prices above subject to VAT.

Course information

syllabus
This qualification is made up of six modules. You will also be required to complete one online assessment. 

 Module 1: Overview of digital marketing
  • Understanding the role of digital marketing
  • The key digital channels
  • How to create your Online Value Proposition (OVP)  
  • Understanding the importance of data and automation
  • How digital marketing is changing

Module 2: Digital marketing campaign planning
  • Understanding the key stages of a digital marketing strategy
  • Setting SMART objectives for digital marketing campaigns
  • Managing and evaluating digital campaigns

Module 3: The role of data and targeting in digital marketing
  • Identifying appropriate data for your digital marketing goals
  • Recognising the different types of data (internal and external)
  • Improving your targeting through the use of segmentation and personas  
  • Learn how legal frameworks affect digital marketing practice
  • Data protection and privacy legistlation (including PECR and GDPR)

Module 4: Digital marketing channels
  • Understanding the key inbound channels
  • How to develop a content marketing strategy  
  • Understanding the key outbound channels
  • Testing in Digital
 
Module 5: Website and UX
  • How to optimise website performance (User Centred Design)
  • Integrating your website into your marketing strategy
  • Using your website for insight, tracking, measurement and data capture  

Module 6: Digital creative, briefing and evaluating
  • Understanding the importance of a good digital creative brief
  • Learn how to critically evaluate digital creative work
  • Preparing and delivering a good digital marketing creative brief
study mode
Online

Enjoy the flexibility of devising your own personalised study routine with your programme deadlines via a stream of online content run over 12 months. You will receive email support and 24/7 access to course materials. For more information call 020 8614 0277

Great course. Up-to-date content and a good mix of theory and practice. I’d definitely recommend.

Kam Reehal,
eCommerce & Digital Marketer, Cooksongold

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