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During this course you will cover:

 
  • This session will take you beyond basic style advice and look at how to make your copy enjoyable to read.
  • You’ll learn the secrets of creating a good rhythm, and a varied pace, to add drama.
  • You’ll learn how strong metaphors can boost the impact of your message. And you’ll look at ways to increase your readers’ engagement through sensual imagery.
  • Join us and take your copywriting a stage further by developing a style that is effective and pleasurable.​

Event Details:
  • 5.30pm | Doors open & wine network reception
  • 6pm | Talk starts
  • 7pm | Talk ends & time for questions
  • 7.30pm | Evening ends

Course availability 

start study mode location member non-member exam fee
Evening class DMA House (W1W8SS) £50.00 £100.00 £0.00
more info
book until 29 Nov 2018
venue 70 Magaret Street

NB: Prices above subject to VAT.

Course information

tutors

Tim Tucker F IDM, 23 Digital

Tim is a digital content strategist and copywriter. He works as an independent consultant and trainer, working with businesses in B2C and B2B, as well as charities and governmental organisations. He is a regular consultant with the National Trust and the Content Marketing Association.

Tim started his career in print media, as a journalist and editor at Future Publishing. Here he wrote and edited content across specialist interest sectors, including video games, music making, photography, computing and technology.

In 1999 he became an online publisher and launched GamesRadar.com, one of the world's most visited video games websites. In 2004 he formed part of the senior management team at Future, heading up the newly formed New Media division.

As Online Group Senior Editor at Future Publishing, Tim worked on the strategy and development of some of the company’s most successful online launches, including T3.com, TechRadar.com, MusicRadar.com, BikeRadar.com and TotalFilm.com. 

Really helped me spark the ideas and inspiration to bring back to the office. I'm keen to put it into practice!

Renee Doegar,
London Review of Books

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