Ruth Connor F IDM, Head of Marketing, Earnest
Ruth an independent trainer and a part-time Head of Marketing with over 20 years’ experience in both B2B and B2C Marketing.
She’s held roles in numerous organisations including: BUPA, Legal & General, Page & Moy, Westfield Health, and Consumer Intelligence during my career. Ruth has significant experience of brand development, digital and content marketing, and integrated campaign planning and delivery in both B2C and B2B. She’s also developed and launched market-leading products and led award-winning Internal Comms and PR campaigns.
Ruth has been a tutor at the IDM for over 4 years, covering topics such as content marketing campaign planning and implementation, development and use of personas and customer journeys. She also runs 1day courses on Content Marketing and Campaign Planning & Delivery.
She’s a Fellow of the Institute of Direct and Digital Marketing and she sits on the IDM B2B Marketing Council.
When Ruth’s not busy delivering training she is a part-time Head of Marketing at leading independent B2B agency – Earnest.
As a Marketing tutor she’s focused on actionable learning that workshop attendees can take back to their businesses to implement and drive improvements.