At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...

Co-founder, CleverTouch

Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...

As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...

Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...

Founder and author, Hack Yourself

Co-Founder, Digital Leadership Associates

Joss Cripps is a subscription and membership-marketing consultant with over 20 years spent acquiring and retaining customers in the media,...

Partner, Business Solutions - F IDM, FHEA

Marketing Director, Reed Business Information