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Lawrence Mitchell
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Marketing Director, Reed Business Information
There's never been a better time to be a marketer
Blogs
Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...
Review and improve your customer experience on mobile
Blogs
Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...
Time for marketers to face the test
Blogs
At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...
Adam Sharp
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Co-founder, CleverTouch
Debi Bester
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CEO, Department of Change
Simon Hinks
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Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...
Creating a content email strategy
Blogs
As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...
Exciting new ways for digital projects to go wrong
Blogs
Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...
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