Two months into the IDM CEO role and I've never been more excited about a new job. After the tough economic times and the unprecedented changes...

Today's mobile device - whether a tablet, smartphone, hybrid or watch - empowers us to control so many parts of our lives, day and night. Our...

As a copywriter, I've always been an advocate of using content to improve your current marketing strategies. Yet, it is only in the last year that...

Two sayings sprung to mind recently as a project came to a close 'We learn from our mistakes' and 'You are never too old to learn'. The glossy new...

At Christmas, the retail goose gets fat. With many UK shops adopting "Black Friday" and offering discounts on the last Friday in November, swiftly...

With the huge choice of media that B2B marketers have available today, the ability to use the right media, at the right time, to contact the right...

Dave Bottomley is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing...

Head of Operations, Digital Doughnut

Marketing Director, Reed Business Information

Senior Associate, Opt-4