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Simon Hinks
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Having started his data protection and direct marketing career in the travel industry, then moved to the Financial Services sector when the...
Are you giving enough attention through every stage of customer acquisition?
Blogs
Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...
Are you using Digital Marketing Optimisation
Blogs
Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...
Mark Brill
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CEO, Formation
Adam Gray
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Co-Founder, Digital Leadership Associates
Andy Letting
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Director, Disrupt the Market - M IDM, PG Dip DigM
Duncan Smith
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Director, iCompliĀ® Limited
IDM Tutor Blog: How to Lead in a Crisis
Blogs
Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...
Marketing automation for maximum impact
Blogs
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
The value of blockchain is in how it changes relationships between people and organisations
Blogs
Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...
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