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Q&A: How Jacob Lovewell progressed his career with the IDM Postgraduate Diploma
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Our Marketing Diplomas are packed with leadership skills and strategies, tailored for senior marketers like you. Just ask Jacob Lovewell, Senior...
Are fake news and high profile gaffes saving twitter? What can we learn from the mistakes?
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There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...
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Do You Need a Data Protection Officer?
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The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
Knowledge and Network: Data Stories from the Industry's Leaders: Laura Scarlett
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Laura Scarlett, Programme Director, National Trust Presented by Laura Scarlett
Knowledge & Network: Silverstone - Experience is everything
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Nick Broomfield, Director, The Customer Framework, Hannah Bodley, Head of Marketing, Silverstone Circuits Ltd and Sibbs Singh, Digital...
Using social proof to help people choose your brand
Blogs
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
If time is your enemy when writing copy - make it your friend!
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The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...
Learning Mobile lessons from the 7 year olds
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They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...
Virtual Classroom
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The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...
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