Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...

Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...

Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...

Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...

Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy IDM Members off all Learning, we are committed to helping...

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There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...

It's one thing capturing the attention of a potential client, it's another to convert them into a customer. Lead nurturing has been one of the...