Blockchain has an identity problem and it starts with the name. It alludes to the cryptographic technique used to verify that data hasn’t been...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...

The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...

Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...

People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...

Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...

A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...