It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...

We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the 'Value of a...

With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...

Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...

This month the IDM got a new CEO. Mike Cornwell F IDM has led some of the most successful marketing agencies in the UK, so we're delighted he'll...

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...

Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...