Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

Our Marketing Diplomas are packed with leadership skills and strategies, tailored for senior marketers like you. Just ask Jacob Lovewell, Senior...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...

The Institute of Physics, Portland Place. Will this year’s big digital trends pass the time test and be effective into 2014? Our Digital...

From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...

You've been asked to do a copywriting job pronto - but you don't know where to begin; how do you kick-start your creative processes...

Director, Disrupt the Market - M IDM, PG Dip DigM

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