Our Marketing Diplomas are packed with leadership skills and strategies, tailored for senior marketers like you. Just ask Jacob Lovewell, Senior...

Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...

Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...

To paraphrase Ian Dury, I think we have 1, 2, 3 reasons to be cheerful looking at marketing automation (MA) today. 1. MA is the new...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...

Facebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

What will the world of digital marketing have in store for us in 2015? Ian explains his online marketing predictions for the year ahead. ...