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The creative brief has lost too much mojo
Blogs
Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...
Beverly Barker
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Partner, Business Solutions - F IDM, FHEA
Should Digital Marketers be lean? Or agile?
Blogs
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
Do You Need a Data Protection Officer?
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The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...
How has Creative Data helped its Graduates?
Blogs
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
Why do Companies Need a Strategic Approach to Content?
Blogs
The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...
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Using social proof to help people choose your brand
Blogs
Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...
Top 10: Presentation Tips
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So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...
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Covid-19 has brought unprecedented personal and business challenges. With a 50% subsidy IDM Members off all Learning, we are committed to helping...
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