Our Marketing Diplomas are packed with leadership skills and strategies, tailored for senior marketers like you. Just ask Jacob Lovewell, Senior...

Copywriting? Isn't that old hat? Isn't it all about design and data now? Well those are important, but without concrete, credible copywriting...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

Creative Director & Founder, Vandal London

The Introduction to Copywriting course will kick-start your creativity so that you can respond to writing a brief quickly, efficiently and...

Many of the good old leadership approaches will always be prevalent; global crisis or not. It is, however, useful to be reminded that traditional...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...

Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...