A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...

By now, most if not all B2B marketers have heard about the impending GDPR and what it means for our email marketing. Of course, there was some...

The role of Data Protection Officer is mentioned in the GDPR text, but do you actually need to employ one? Does it depend on the size of your...

You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...

They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...

Burn The Sky - F IDM

Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...