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Are your customers getting the email experience they want?
Blogs
Your stats will tell you whether your audience is really getting what they want out of your email programme, the latest figures from the DMA show...
How can brands use Facebook live?
Blogs
Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...
Marketing automation for maximum impact
Blogs
Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...
How has Creative Data helped its Graduates?
Blogs
Wondering what opportunities the Creative Data programme will give its students? Before Christmas, we questioned Adam Gregory, a Creative Data...
Five Flawed Assumptions Presenters Make and How to Solve Them.
Blogs
We all make assumptions. Quite often they're a useful short-hand that makes us efficient. But they can form barriers that can keep us where we are...
AI; It is big, it is clever and it is already affecting your job
Blogs
It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...
Learning Mobile lessons from the 7 year olds
Blogs
They make it look so easy! Today's nimble digital brands, born in the past decade, have revolutionized their markets and transformed our lives by...
Your Content Marketing Needs Content Gap Analysis: Here's How To Do It
Blogs
With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...
IDM Learning Blog: What Is the Loyalty Loop and How Can It Help You Achieve Your Goals?
Blogs
A key element of Intelligent Marketing is putting the customer at the heart of what we do. What better place to start than understanding how and...
Should Digital Marketers be lean? Or agile?
Blogs
You can only have so many project proposals signed off that don't deliver or go over budget or miss deadlines before people start questioning your...
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