Last year we saw the likes of Periscope and Snapchat lead the way in live streaming. It was only a matter of time before Facebook thought 'hold...

People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...

Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...

Earlier this year I spoke at a breakfast briefing for the IDM, reflecting on some of the changes that have come about from the introduction and...

Acquisition continues to take up the budgets and the focus of many a marketer. And with the support of marketing technology we can understand so...

The two most common questions I'm asked relating to the GDPR are: "Will the ICO be coming after me after the 25 May 2018?", and: "Can I expect the...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...