Shoreditch, we have a problem Whenever I ask those charged with writing or working on creative briefs if they love the job, they tend to fall...

It is fair to say that this year has so far been the year of Artificial Intelligence (AI). On a near-daily basis more and more articles, reports...

Analysing and looking for insights in your data can often be one of the less glamourous parts of marketing. Some marketers find analysis to be...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...

Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...

Facebook is not a force to be reckoned with; it's one of the many social media channels that have become a part of our everyday lives. It's a...

The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...

You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...

Every experienced copywriter and direct and digital marketing professional is familiar with the concept of 'customer-centric' messaging. What many...

The small print