The digital age has fundamentally changed the way brands and advertisers capture the imagination of their customers and prospects, we have shifted...

Our surroundings and the behaviour of those around us have a powerful influence on our behaviour. In his book Influence, Robert Caldini gives the...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...

Creative Director & Founder, Vandal London

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...

One common mistake many businesses and social media marketers make (myself once included) is that they go in to social media all guns blazing with...

From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...

There has been a lot of muttering about twitter. Can it survive, is it in decline, will it be subsumed by the behemoth of Facebook or those...