Most businesses think marketing departments just make pretty pie charts, highlight statistics and write with fluffy pens. As a marketer myself, I...

Picking up the phone and having a conversation can be the most powerful way to convert a consumer into a customer. Of course, using such a...

Delivering internationally renowned digital marketing training and qualifications to a wider audience IDM APAC provides courses in Malaysia,...

With a dizzying array of options from humorous videos to white papers it’s hard to know what’s right for your brand, and most importantly your...

Careers Education in schools has been receiving some much needed focus since the introduction of the governments National Careers Strategy at the...

Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...

From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...

Successful marketers never stop learning, and the DMA Continuing Professional Development (CPD) programme, powered by the IDM is an invaluable...

So you've got an important presentation coming up. What are the key things you need to think about in order to make it a success? These are my...