Mark Cripps,EVP Brand and Digital at The Economist revealed how his team worked with agencies Universal McCann and Proximity to combine data...

People behave differently when they’re reading from a screen, compared to reading from a printed page. Those differences are so entrenched that...

In recent years, many medium to large businesses have initiated digital transformation programmes. The Smart Insights Managing Digital Marketing...

As we enter the new year, it's time to think about how you can achieve your professional goals in 2023. If you're looking to take on new...

There’s a saying: it’s not what you say, but how you say it. The way you present your argument has a big effect on what you are trying to get...

You might be wondering why is this the last question you should be asking as a marketer. In my experience many marketers seem to be focusing on...

Although digital marketing have been called 'the most measurable ever' many times, the wealth of data we collect about our customers and visitors...

"Customer insight' is one of those terms in the marketing lexicon which is particularly vulnerable to multiple interpretations or...

The IDM Virtual Classroom is face-to-face, peer-to-peer learning – in the digital world. Choose from our portfolio of 50+ marketing courses...

From bite-sized, quick-learn modules that focus on specific personal and business needs to longer, more forensic studies worthy of a Professional...