Learn how unconscious biases can be harnessed in your marketing campaigns and understand the theory and practice of assembling simple experiments...

This course will take you step-by-step through each stage of the communication process - from planning to post campaign analysis. You'll be able...

Drive digital traffic to your website through strategic PPC, SEO, Affiliate, Display and website activity.

Learn how to write copy for digital channels and consistently produce copy that builds your brand and gets results

Regardless of your role, having a solid understanding of the laws that apply to the use of personal data for marketing is a must. That's what this...

Drive more qualified traffic to your website from search engines. Learn how to develop a search-friendly website through better structure, design...

Create the best possible experiences for your web and mobile visitors. Understand your customers' needs and use these insights to optimise your...

In today's digital world, everyone's a publisher with their own voice. But how do you make sure your story is heard? Learn how to deliver a PR...

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and...