Very rewarding two days which i can confidently say will benefit my short & long term career development

Gavin Clarke
Prospecting and Data Manager Northgate Plc

I learnt so much in one day that I'll take back to my role to make myself more efficient and strategic.

Katie Baxter
i-to-i TEFL

The course was accessible, informative and well taught. I would recommend IDM courses to anyone looking to enhance their knowledge of marketing and associated processes.

Chris Mann
Prozone Sports

Couldn't recommend the IDM more. Lots of topics covered in a short space of time. But none of it felt rushed. I will be going back to work feeling much more confident and excited to put what I've learned into practice.

Rachel Maddox
McArthurGlen

This is one of the best online courses I have ever taken, simply for its practicality - its down to earth and plain English style really helps understanding and I know that I will be able to translate the majority of this understanding into my everyday work as a senior marketing executive.

Louise Delaney Award DDM
Senior Marketing Executive, (Universities) ICAEW

Excellent material and knowledge base. If you work closely with data in your job then this online Award programme is a must-have.

Dana Lapidot Award DM
CRM Data Manager, Chelsea Football Club plc

The Award is a really comprehensive course ideal for all level of copywriters. It equips students with the skills to create successful digital campaigns - you've just got to get out there and start applying what you have learnt. I feel much more confident now and would definitely recommend it.

Victoria Lovegrove Award DC
Online Editor, Marketing Service RNLI

Paul Berney was incredibly knowledgeable and skilled at educating. The course was a perfect combination of high level ideas, case studies and hands-on learning.

Noreen McCaffrey Award MobM
Head of Marketing, Somo Ltd

Fun and interactive, quite clearly the most up to date and relevant marketing qualification available to marketers. Insightful, relevant and practical - can easily apply the course to the working world.

Elliot Bertram
Hays Recruitment

It's a fantastic experience that leaves you feeling inspired and motivated. If anyone is looking to start a career in marketing, I strongly advise coming to the IDM.

Lucy Brown
Marketing Assistant, Car Loan 4U

The IDM has truly stolen a march on the CIM in terms of delivering relevant, accessible and careerenhancing digital marketing qualifications. This won't be the last time I invest in one of their courses.

Andy Richardson
Dip DigM, Client Director, Dunnhumby

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place - would definitely recommend!

Claire Robinson
Digital Marketing and Insights Manager, Vodafone

Really interesting, enjoyable and empowering.

Becky Day
Engagement and Interpretation Manager, The Zoological Society of London

Brilliant tutors, up-to-date information, a definite for marketers.

Claire Ball
Marketing Executive, AAT

I found this course an absolute asset that I will be able to take away to improve what I do.

Katherine Jacobs
Integrated Marketing Campaigns Manager, D X Network Services Ltd

It has opened my eyes in how to construct not only my writing but also my way of approaching it.

Emily Johnson
Marketing Executive, Mash Media

Becky is a fantastic and engaging tutor. I feel I have acquired many new skills to help me develop as a copywriter and a marketer. Really interesting content. Could have happily picked Becky's brain all day ... thanks for having me!

Andy Currums
Project Manager, Impact Marketing

Another fab course completed at the IDM. Would highly recommend both the digital copywriting and copywriting for social media and blogs - you'll take a lot from it, I know I have.

Rea Gordon
Retail Communications Manager, Hutchinson 3G UK Ltd

Becky is an energetic and extremely knowledgeable course leader who focuses on practical skills and techniques you can apply in the real world.

Andy Bird
Copywriter, April-Six Limited

A great one day course with the opportunity to answer specific questions and tailor to people in the room.

Nicola Longfoot
Copywriter, Open Fundraising

A refreshing look at how to make your copy work for you, to get results.

Henna Sadhu
Marketing Manager, ACT Ltd

Brilliant course, something for most levels from line management to CEO. Definitely implicit in my day to day work.

Adam Krusts
Membership Engagement Coordinator, Royal College of Physicians

Martin lathered us with clear, concise, relevant and informative content. He is a highly experienced and interesting individual.

Kush Thakrar
Global Account Director, Ogilvy One

An insightful two days with a good mixture of presentations, guest speakers and exercises. I am looking forward to going back to the office and applying what I've learnt.

Sharon Slade
Database & Customer Insight Manager, Warner Leisure Hotels

Extremely useful for people who want to have an understanding of the subject of data and how that can improve ROI

Riccardo Mogavero
Performance Data and Insight Manager, Zenith Optimedia

This course provides a very detailed understanding of how data should be used and assessed, not only in email marketing but in the wider marketing mix.

Ronak Patel
Digital Strategist, DraftFCB London

Excellent coverage of a potentially difficult subject. Tutor was happy to engage on all aspects.

Sean Hawkins
Marketing Manager, Investment Funds Direct Ltd

Excellent course, points out some very useful things that are easy to implement.

Carolyn Causton
Marketing Manager, Alzheimer's Research UK

Really good course for someone to get the basics and important data. Would definitely recommend,

Kaz Jagdev
Email Campaign Manager, Wrap Ltd

I would recommend this oneday introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered.

Rachel Ramsden
Skipton Building Society

I would highly recommend taking this course to enhance your digital knowledge and capabilities and learn how you can then implement those skills to your business.

Paul Futers
Marketing Executive, Npower

So much information and so interesting! The last three days have more than met my expectations. I'm looking forward to taking what I have learnt and implementing it in our activities moving forward.

Nicole Jackson
Ricoh Developer Programme Marketing Executive, Ricoh Europe

Provided useful advice and templates to take back into my workplace, kept it simple and to the point. So much valuable info. Great day.

Jodie Whitter
Online Marketing Executive, Whitbread Group PLC

This course was very useful and in a superb location. It broadened my knowledge on direct and digital marketing, especially as I am new to a role using these marketing methods. Definitely recommended.

Carla Owen
Marketing Executive, The IET

Incredibly useful, you can't beat advice from hands on experts.

Emma Currie
Senior Business Developer, Adobe & Neolane

Great course - I came away with a list of practical things I can implement back in the office.

Fiona Auty
Head of Communications, National Physical Laboratory

Great inspiration to get into the world of tracking and analytics.

Dominika Dronska
Digital Marketing, Manager Pure

Great course. Up-to-date content and a good mix of theory and practice. I'd definitely recommend.

Kam Reehal
eCommerce & Digital Marketer, Cooksongold

Excellent, can't wait to customise Google Analytics for our needs!

Deidre Piper
Media Account Manager, European Tour

The course went into more detail than I expected, I've learnt a lot and have loads to go back and do in the office.

Helen Pettitt
Senior Digital Media Co-ordinator, University of Southampton

The most significant initiative we have ever undertaken as an organisation - particularly in terms of its impact on our performance into the future. The mcap assessment and capability programme have played the significant role in a 30% increase in revenue this year over last.

Chief Executive of a Global Financial Services Brand

The course achieved all its objectives with participants both enjoying and benefitting from the trainer's skilled delivery and 'real world' experience. The post programme survey results were very positive with 86% of participants confirming that the overall value and usefulness of the course either exceeded or met their expectations.

Jayne Linington
Learning & Development, UBM

The trainer's background knowledge and understanding of the wider concepts of fundraising for a hospice were very useful in this specific piece of direct marketing work. As a result of this assignment we now have a clear plan of action to implement which is what we hoped to achieve when we set out on this assignment.

Chief Executive
Local Charity / Hospice based in Greater London

The Data Discovery in Marketing has in many ways been more influential to my future career plans than my degree. The networking potential is significant and enjoyable. I would recommend it to anyone interested in data marketing and also those with an unclear idea of their future career.

Edward Wilson
Bangor University, Accounting and Finance

The competition enabled us to work on a direct and digital marketing campaign project from concept to pitch and then present to the actual client, which was a great experience. Each of the teams had really strong campaign ideas; we're over the moon that we won amidst such strong competition.

Danielle Brown
Newcastle Business School University of Northumbria

The course gave real practical examples that showed what we could practically do.

Louise Haythornwaite
Kingston College

Really good course for someone to get the basics and important data. Would definitely recommend

Kaz Jagdev
Email Campaign Manager, Wrap Ltd

I would recommend this one day introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered.

Rachel Ramsden
Skipton Building Society

So much information and so interesting! The last three days have more than met my expectations. I'm looking forward to taking what I have learnt and implementing it in our activities moving forward.

Nicole Jackson
Ricoh Developer Programme Marketing Executive, Ricoh Europe

Provided useful advice and templates to take back into my workplace, kept it simple and to the point. So much valuable info. Great day.

Jodie Whitter
Online Marketing Executive, Whitbread Group PLC

Rik is a great speaker who has inspired me to change and adapt to new methodologies.

James Murtha
Panel Manager, Lightspeed Research

This course was very useful and in a superb location. It broadened my knowledge on direct and digital marketing, especially as I am new to a role using these marketing methods. Definitely recommended.

Carla Owen
Marketing Executive, The IET

Incredibly useful, you can't beat advice from hands on experts.

Emma Currie
Senior Business Developer, Adobe & Neolane

Great course - I came away with a list of practical things I can implement back in the office.

Fiona Auty
Head of Communications, National Physical Laboratory

The course was really interesting with topical information and statistics. I feel that I have come away with lots of useful information and key learning points.

Stacey Neil
Marketing Executive, Pageant Media

The course went into more detail than I expected, I've learnt a lot and have loads to go back and do in the office.

Helen Pettitt
Senior Digital Media Co-ordinator, University of Southampton

Joe was great! The course gave me a real insight into content marketing and was really worthwhile!

Tamar Fyne
Marketing Executive, Trade Only Limited

The course achieved all its objectives with participants both enjoying and benefitting from the trainer's skilled delivery and 'real world' experience. The post programme survey results were very positive with 86% of participants confirming that the overall value and usefulness of the course either exceeded or met their expectations.

Jayne Linington
Learning & Development, UBM

After attending the IDM summer school in 2004 I got my first job at TEQUILA\ London as a Junior Account Executive working on Intel. Attending the IDM summer school cemented my passion for working in Marketing. I learnt more about the Direct Marketing industry and I fell in love with the ability to deliver campaigns that were measurable so I could be accountable for the results.

Samantha Peters
Account Director, Dare

The Data Discovery in Marketing has in many ways been more influential to my future career plans than my degree. The networking potential is significant and enjoyable. I would recommend it to anyone interested in data marketing and also those with an unclear idea of their future career.

Edward Wilson
Bangor University, Accounting and Finance

The competition enabled us to work on a direct and digital marketing campaign project from concept to pitch and then present to the actual client, which was a great experience. Each of the teams had really strong campaign ideas; we're over the moon that we won amidst such strong competition.

Danielle Brown
Newcastle Business School University of Northumbria

Fun and interactive, quite clearly the most up to date and relevant marketing qualification available to marketers. Insightful, relevant and practical - can easily apply the course to the working world.

Elliot Bertram Dip DigM
UK&I Marketing Manager, SThree

It's a fantastic experience that leaves you feeling inspired and motivated. If anyone is looking to start a career in marketing, I strongly advise coming to the IDM

Lucy Brown Dip IDM
PA, Fragrance Direct

The IDM has truly stolen a march on the CIM in terms of delivering relevant, accessible and career enhancing digital marketing qualifications. This won't be the last time I invest in one of their courses

Andy Richardson PG Dip DigM
Client Director, Dunnhumby

Solid, practical and varied training. All sessions were delivered to a really high standard. I feel much more equipped with the necessary skills within the marketplace. I would definitely recommend!

Claire Robinson PG Dip IDM
Digital Marketing and Insights Manager, Vodafone

The IDM diploma in direct and digital marketing is a perfect way to keep up-to date and apply a broad range of concepts and techniques within a commercial environment. Very commendable to provide a B2B focus which is generally hard to source. Very pleased to be a full IDM member now to give me more possibilities to support my continuous professional development within a fast changing discipline.

Christine Neal PG Dip IDM B2B
Cert BusM

The IDM B2B programme has been critical in my own personal development and the development of LINAK UK LTD. It has given me a real insight into business critical areas we as a company need to focus on in order not only to discover who we are, where we are but also to align sales and marketing.

Louise Eales PG Dip IDM B2B
Marketing Manager, Linak UK

I was so impressed and got so much out of my first IDM diploma that straight away I signed up for the digital qualification. I've found that the programmes offered by the IDM have stretched my thinking, grown my knowledge and given me confidence to make improved decisions in the workplace to the benefit of my company and more so my clients. They are indepth with excellent lecturers so you learn from some of the most experienced around, almost like going to Top Gun. I wouldn't hesitate to recommend this or any of the courses to prospective students - 100% go for it.

Graham Smith PG Dip IDM B2B
Account Manager, Rainey Kelly Campbell Roalfe / Y&R

I feel so much more capable to not only complete my job but to move forwards in my career more quickly. I feel I can work harder for my clients and be more profitable for my agency

Samanatha Burt PG Dip IDM
Account Manager, The House

The course provided practical guidance I can utilise in my day to day work life but also provided me with increased career prospects

Gretlin Aumre PG Dip IDM
Digital Marketing Project Manager, School Website

The IDM Diploma in digital marketing offers the perfect blend of strategic and tactical elements of digital marketing. I would recommend this course highly

Bill Wilson PG Dip DigM
Group eCommerce Manager, Bristan Group

Even though I have worked in digital for several years, the IDM Digital Diploma helped me put a strategic framework behind my thinking and look more holistically about the full marketing mix and not just my area of expertise

Rebecca Heptinstall PG Dip DigM
Community Manager, Financial Times

The course is always of high quality and the presentations and support is great. Thank you so much for this fantastic course - I will recommend it!

Sophie Witteeveen Dip DigM
Publisher, IFD

All lectures and tutors were bang up to date, unlike many other courses which can feel stuck in the past.

Jane Cahill Dip DigM
Online Sportsbook Business Analyst, Paddy Power

I've found that the programmes offered by the IDM have stretched my thinking, grown my knowledge and given me the confidence to make improved decsions in the workplace ot the benefit of my companyand more so my clients.

Graham Smith Dip DigM
Account Manager, Rainey Kelly Campbell Roalfe

This course is practical rather than just theory based, so you can apply your learnings to your everyday work

Carly Granger Dip IDM
Marketing Assistant, Simply Health

I would recommend this course to anyone who wants to further their knowledge when it comes to direct and digital marketing. I'm just excited to use what I've learned now! Thank you so much

Pip Evans Dip IDM
Cash and Gaming Campaigns Officer, Guide Dogs

Knowledgeable tutors with a wealth and variety of real practical experience sharing that to us in a small group meant really strong, intensive learning packed into a well - structured and timed course. Lots of inspiration and demystification! Thank you!

Emma Kendon Dip IDM
Fundraiser and Copywriter, Great Appeal

This course has been great. It's always easy to give your opinion, but having someway to benchmark it and form it constructively will definitely help get better creative work and ultimately help my business achieve its budgets and deadlines.

Hannah Russell
The Children's Mutual

Brilliant! Not just another training course. Excellent speakers providing information that I can use. Exceeded all my expectations.

David Lines
Legal & General

Really helped me spark the ideas and inspiration to bring back to the office. I'm keen to put it into practice!

Renee Doegar
London Review of Books

Very useful, I learnt loads in just one day!

Joe Phillip
Space Promotions

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you

Katherine Fleet
Matrix

Very good for practical case studies and interactive learning

Helen Share
Fundraising Executive, NSPCC

Fantastic course with real life ways to apply the theory in my day to day job

Mara Tuca
Campaign Marketing Executive, Nationwide

Really good course, great working examples that apply to real life situations

Jenna Bezant
Marketing Assistant, Lloyds TSB General Insurance

I would highly recommend this course to anyone who needs guidance on how to move your market data forward

Jack Naylor
Administrator, Armitages

Very well planned and executed course. I appreciated the exercises and scenarios within these as it helped understand the content better. Great case studies!

Michelle King
Marketing Campaigns Manager, K2

Very interesting course, giving me some good insight into the theory of data analysis and how it can be applied with some good case studies

Grant Baillie
Multi-channel CRM Manager, Argos

The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application

Martin Radford
Data Services Manager, CDS Global

This one day course provided me with the tools I need to go back and implement robust campaigns and an intelligent testing programme

Virginie Elbaz
Data Planner, News International Ltd

This course met all my expectations and will prove very useful for campaign planning in future

Marianne Lodge
Donor Development Manager, Motability

My campaigns should never bomb again - but if they do I'll know what to do to address it

Anne Byrom M IDM, Award EM, Dip IDM
The Co-Operative Group

It's great to come to a course and get more than expected

Claire Hope
Marketing Manager, Symantec

Very thorough run through of the legislation and its application using lots of examples. I've come away with lots of questions and useful information to go back to my organisation with. Could have been a long day but Rosemary brought the subject to life

Jo Fulford
CRM, DP and FOI Executive, ASA

Exceptionally well-presented - this course has given some great information to ensure my organization does all it can to comply with regulations

Karen Grant-Bond
Donor Development Manager, Princess Alice Hospice

The course provided an excellent level of information. The supporting material was excellent

Matt Baumber
Communications Consultant. Sun Life Financial of Canada

As well as a great source of learning it's useful to share knowledge with other companies, and also great to know we are doing the right things and where we can improve

Sarah Bradford
Digital Customer Experience Manager. Barclaycard

Well structured course, with excellent presentation skills and very relevant information. Lots of discussion which was really helpful for ideas

Laura Metayer
Marketing Manager, Oxfordshire Press

A really thought-provoking experience that I look forward to taking back to work

Hugo Russell
Marketing Coordinator-Online. Hogg Robinson Group

A very enjoyable and informative day. We covered a lot of ground, on a broad range of areas of digital marketing and I feel I definitely achieved a good grounding in the subject so I feel more confident moving forward in my role. Lovely, friendly staff, good food and an inspirational trainer. I hope to come back soon to broaden my learning!

Tamsin Herbert
RNLI

I would recommend this one day introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered

Rachel Ramsden
Skipton Building Society

This course is excellent for anyone who wants to get to grips with the basics of digital marketing - covers all the fundamental aspects of modern marketing techniques

Jenna Bezant
Lloyds Banking Group

This course should be compulsory for anyone involved with digital marketing - brilliant stuff

Sue Harris
Director, Knowledgebase

Excellent course, exceeded my expectations. As a newcomer to the vast area of digital marketing I now feel confident at speaking about the range of areas which were covered in this course

Brona Maher
Marketing Communications Executive, Tourism Ireland

Before attending I knew a little about many elements of digital marketing. I left with a much deeper knowledge, some excellent tools and tips to implement what I learnt. Excellent!

Mark Blunden
Director of Client Management, Foviance

A fantastic introduction to Digital Marketing Project Management

Christopher Proctor
Client Manager, GM Design Ltd

Great practical one day course that can easily be incorporated back into the 'real world'

Natalie Griffiths
Director, Natalie Griffiths Associates

An eye opening into digital marketing. I now feel confident to attack my customer database and how to get results

Kathie Crane
Finance Director, Prosperon Networks

If you would like an overview of digital marketing and direct marketing, then this is the course for you. It confirmed my existing knowledge but enhanced and gave food for thought! I now feel confident to go back and question my marketing

Natasha Parmar
Marketing Manager, Royal Inst of RICS

The case covered everything I needed as an introduction to all aspects of Direct and Digital marketing and certainly whetted my appetite for further in-depth courses

Natalie Dorrington
Sales and Marketing Executive, The Cruise Portfolio

Excellent course. Good mix of theoretical and practical examples. Will recommend

Paul Morris
London Borough of Lambeth

The most valuable three days I have spent in a classroom for a long time. The information given has helped me in my position and will do so for a long time to come

Nick Bate
Centrica Plc

Up to date information, the internet session particularly useful

Alison Marshall
Scottish UFI

The course was very useful, and I would highly recommend it to anyone interested in ecommerce

Amira Bentoumi
Allianz Global Assistance

Great day - lots of new ideas and confidence in marketing. A good overview of high level eCRM strategy. Great insight into planning and implementing email campaigns and then using the data

Alice Stuart
Head of Marketing and New Business, Capital Conferences

A very good starting point for any marketers launching an eCRM

Deborah Ficamos
Ecommerce Manager, Mirror Group Services

The course was delivered at a good pace and encouraged participation for all attendees. Felix in particular was very good and provided many useful points of information. Thank you!

Helen Main
Peugeot Citroen

Every minute has counted. Well worth the journey and time away from the office. Thank you for giving me some more tools to enable me to do my job better

Rachel Hammond
Watson-Marlow

The course is well suited to marketing professionals seeking to improve email communications and develop effective digital strategy

Joe Kendrick
T.Quality

Excellent! Very comprehensive and relevant from start to finish. Covered the basics to the more advanced options and capabilities available within Google Analytics without being too technical

Diana King
Marketing Consultant, DMK Marketing

This course has provided tools for effective management of GA with insight of how to collect data and make meaningful business decisions. Real life examples of best practice GA provides a clear understanding of the power of the tools available

Richard Lewis
Campaign Manager, Confused.com

I'm looking forward to getting back and putting this all in practice

Katherine Hesketh
Online Comms Officer, Brit Insurance

This course should pay for itself many times over

Julie Clare
Managing Director, Clear Communications

A very thorough and precise delivery of valuable knowledge that I can apply to my work with confidence.A very thorough and precise delivery of valuable knowledge that I can apply to my work with confidence

Matt Barry
Multimedia Producer, Telesgop

Very informative, perfect level, would definitely recommend to a colleague

Sophie Harvey
Ecommerce Marketing Executive, CPP Group

Gives fantastic insight into SEO and PPC, certainly worth attending

Nicolette Hoe
Totemic Ltd

Was a great and inspiring course. Really helpful to bring me up to speed on the latest developments in the search engine marketing arena. Would definitely recommend this course

Sonya Stephens
Manager, Credit Card Marketing, Virgin Atlantic

An excellent all-round grounding in the key to search engine marketing today

Donald Pow
General Manager - Marketing, Allied Vehicles

A thorough overview from the ground up - ideal for those wanting an idea of how SES/SEO works or for those with some experience wanting to expand their knowledge

Nikki Burt
Web Analyst, Future Publishing

Recommended to get started on the holy grail of SEO

Gurpreet Singh
Director, Purple Orchard Limited

Excellent - lots of practical tips I can use and put into action straight away

Sarah Willis
Mazars

It was a great day. The course content was good and Joe ran the session really well. Everyone was engaged! Lots to take away

Danielle Juson
Staples Advantage

I enjoy courses from the IDM, as the trainers share their experiences and use other industries as examples. It's not just theory based. The application to course work always helps with better understanding

Mariska Leighton
Product Marketing Manager UK, Ireland and South Africa, Cochlear Europe

This course has really shown me how to alter my existing writing skills to produce successful online copy - I didn't realise what simple changes to my copywriting could achieve with regards to grabbing the readers' attention and holding it

Clare Yates
Key Retirement Solutions

The course was extremely well organised, the tutor was very inspiring and enthusiastic. I have come away with new ideas and a fresh look on online content

Lucy Ryan
Ski Club Of Great Britain

I arrived knowing very little, if anything about copywriting. I can now leave with a much clearer understanding of copywriting thanks to Paul

Rachel Allen
Marketing Assistant, International Craft and Hobby Fair Ltd

This is a very useful course for any marketer. I am leaving feeling more confident and knowledgeable with lots of practical tips I can apply to my work

Claire Sankey
Marketing Executive, Unite Students

Paul was a fantastic teacher. I have learnt so much today I'm thrilled with the new knowledge I am leaving with. Thank you IDM! I would highly recommend this course

Danielle Matty
Retail Marketing Executive, HTC

A bright and lively session with loads of great takeaways

James Nethercott
Office Depot

I was very pleased with the high level of teaching on the introduction to copywriting course - I have come away a lot more confident and able to write marketing copy

Sophia Evans
Suzuki GB

A very good introduction to copywriting - a good level of tuition without too much information

Chris Dolman
ATS Euromaster Limited

A great overview into a fast-developing area. The course has been useful in ways I didn't imagine and I can't wait to get into the office and start putting the learning into practice. Thanks Becky, easily the best course I have been on in a very long time. Highly relevant with genuine actionable learning

Richard McGowan
Straumann

It's been a really useful day and I've got lots of ideas to take back with me. Thank you

Katherine Smith
Royal College of Music

Tim was very engaging, knowledgeable and I feel confident to go back to work with a renewed passion for digital marketing

Rebecca Ridgewell
Home Learning College

Would thoroughly recommend to anyone with only a basic knowledge of social media. Thorough and informative

Gary Martin
The Caravan Club

Excellent course - enthusiastic and knowledgeable tutor

Lucy Stevenson
Wine & Spirit Education Trust

Course was professional & interesting and I left happy that my knowledge had been consolidated!

Hayley
Home Learning College

It was really informative and a great set up. I would defiantly do another course with the IDM

Melanie Nursaw
National Trust

The course taught me things I can apply to my job straight away

Adam Turner
AAT

Shane is a great tutor. She is extremely knowledgeable with an open, warm and interesting approach to training. It was a very enjoyable day

Francesca Hose-Berte
Apteco Ltd

A great way to meet other marketing professionals, digitalise your B2B and increase effectiveness

Simon Thexton PG Dip DigM B2B
Channel Marketing Manager, Allianz Insurance PLC

The IDM B2B programme is excellent. The quality of the speakers and their delivery was flawless and incomparable to previous courses I have taken. The cluster-style classroom environment harnessed comfortable interactive sessions and made communication between lecturers and peers extremely effective. The format of the event was first-class and very enjoyable. A must attend, I couldn't regard it higher!

Róisín Hayden PG Dip DigM B2B
Senior Events Executive, Deloitte & Touche

An informative and exciting course that gives you practical tips for improving your marketing very quickly

Sarah Lespierre PG Dip DigM B2B
Senior Marketing Executive, Direct - DAS Legal Expenses Insurance

Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing

Flavia Trifogli
European CRM Manager at Carphone Warehouse

Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I used the learnings I gained from that course and adopted his knowledgeable recommendations in the projects I have been managing.

Flavia Trifogli
European CRM Manager at Carphone Warehouse

After completing the IDM Award in GDPR, I now feel that I have the confidence, knowledge and tools to plan for the GDPR changes in May 2018 for my company. It is 3 hours and £100 amazingly well spent.

Laurie Dennard
Supporter Relations Manager, Wooden Spoon

The social selling course I attended through the IDM was excellent. The course leader Shane was knowledgeable and was always applying her advice to my own background which was appreciated. The content was engaging and I felt the open forum let everyone in the room contribute & input as much as they felt comfortable with which helped with my own learning. Very impressed.

David Graham
e-days

Always enjoyed the IDM, I have done many courses/workshops. It's always a pleasure. Good calibre of teachers and great

Hayley Spake
Marketing Manager, BigTec

Wished I done this years ago! Great course, rooted in real world case study scenarios. I chose the intensive one year study option as it suited my learning style and work commitments. It's demanding, but you get out what you put in. The modules and lectures are very relevant to the knowledge needed & challenges todays marketers face - in addition they are delivered by some of the leading experts in the field. My tutor & cohort were great - we quickly bonded, shared experiences and helped each other through. Can't wait to celebrate at the formal Graduation!

Chris Bottle PG Dip IDM
Marketing Director, Hyundai Capital UK Ltd

The IDM Diploma in Digital and Direct Marketing has been fundamental in my development as a marketer. Although it seemed like a big leap to start the intensive course whilst still being an assistant in my team, it was so worth it. At times it was challenging but it has given me the confidence to bring my ideas to the table during campaigns back at the office. It's advanced my understanding of techniques to allow me to apply them in every day work, maximising income for our charity and proving myself to the industry. During and since studying I have been awarded two national awards in Fundraising and been promoted - which just goes to show what a course like this can help you achieve.

Emma Smith Dip IDM
Direct Marketing Officer, Cats Protection

Anyone who wants to progress their career in marketing and take away practical advice that can be implemented instantly should take the IDM's Professional Diploma in Direct and Digital Marketing. Spending a few days away from my normal working environment to attend the course at the IDM headquarters allowed me the opportunity to broaden my knowledge, talk to like-minded peers and be taught by engaging industry professionals who are in the business every day. Having access to this meant I returned to work refreshed and able to impart knowledge and implement what I had learned. For me this meant updating my colleagues on new data regulations that we subsequently put into action straight away. As well as enhancing my knowledge, the course also allowed me to improve essential writing skills and I can now compose a full direct and digital marketing plan and present it to company directors. The mixture of assignment and exam assessment aided the development of this skill and I have come away with a renewed confidence and passion in developing my marketing career with a notable marketing qualification under my belt.

Anna McCarthy
Marketing Executive, Clothes2order

Taking time out to reflect on one's daily habits is a useful exercise for anyone to take, with the "Hack" team, the advantage is the facilitators are nurturing and gentle in their approach, wanting each participant to get the best from the day in a non-judgement way. What I found helpful was the concept of building in recovery time. Enjoyable and useful.

Joanne Cumper

Put simply, it was the most inspirational and worthwhile eight hours of my life. Cut through the noise, and define exactly what you stand for, how to achieve your goals and what makes you, you. Everything we spoke about related immediately back to work, and how you can action your findings to make you a better leader, team player, and an all-round better human.

Alex Burnett
The DMA

Very very good and useful. I feel the day has helped me develop and in turn will allow me to reach my professional goals.

Zoe Stephenson
Indicia

John's presentation training was great value. It was insightful and taught me many parts to a successful presentation that I had not previously even considered.

Melody Cheung
Support Tree

Excellent course, points out some very useful things that are easy to implement.

Carolyn Causton
Marketing Manager, Alzheimer's Research UK

If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you

Katherine Fleet
Matrix

Solid, practical and varied training. All sessions were delivered to a really high standard. I feel much more equipped with the necessary skills within the marketplace. I would definitely recommend!

Claire Robinson PG Dip IDM
Digital Marketing and Insights Manager, Vodafone

It's a fantastic experience that leaves you feeling inspired and motivated. If anyone is looking to start a career in marketing, I strongly advise coming to the IDM

Lucy Brown Dip IDM
PA, Fragrance Direct

Solid, practical and varied training. All sessions delivered to a really high standard. I feel much more equipped with the necessary skills within the market place - would definitely recommend!

Claire Robinson
Digital Marketing and Insights Manager, Vodafone

Excellent course, points out some very useful things that are easy to implement.

Carolyn Causton
Marketing Manager, Alzheimer's Research UK

 

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"

Martin Radford,
Data Services Manager, CDS Global

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

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Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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