GDPR is now underway, but many organisations still need to reflect on what it involves – and critically fine-tune decisions made about how to handle its impact.
Are you struggling to meet your objectives with the limitations that have been implemented?
Maybe you are not confident that your new practices are compliant, do you have new processes in place?
Attend this course to feel confident with challenging conversations with legal, understand your responsibilities and how to interpret GDPR from a marketing perspective.
GDPR was designed to put the customer at the heart of our data practices, discover how you can do that while still meeting challenging business objectives. There will be lots of live examples to help you understand what is working for others.
a) The key changes you should have made to your marketing programme
b) What can we do now? Research? Emails, Receipts? Abandoned baskets?
a) Do they match what you are actually doing?
b) Do they deliver the Brand Promise?
c) Are they compliant?
a) What are you responsible for?
b) What are your suppliers responsible for?
a) Feel confident in when to escalate an issue
b) Understand your responsibilities in reporting a data breach
a) Is soft opt in an option
b) Can I use legitimate interest or should I stick with consent?
c) How are you managing consent? there are tools to help
a) How to buy and use 3rd party lists ethically and legally
b) How to make the most of what you have
a) Do you understand the relationship they want to have with you?
b) Are your new procedures better or worse for them?
a) Upward and downward management of your stakeholders
b) Setting up procedures with 3rd party suppliers
a) Social media
c) Direct mail
a) What do we know?
b) What do you need to prepare?
Debbie has worked in marketing and communications for many years and has helped to advise brands about regulatory and data governance issues, including GDPR.
Before starting her consultancy career, Debbie was a senior commercial leader heading up national sales and channels teams with Royal Mail.
She is also a professionally qualified Chartered Banker, familiar with all aspects of financial compliance.
London (W1W 8SS)
A fantastic journey through the mine field of implementing GDPR in the real world of marketing. I feel 100% more confident on taking this back to my company and stakeholders.
Content was great, covers all necessary and relevant topics. Gave me a broader understanding on GDPR and how to put it into practice within companies.
This course was really helpful, detailed and broken down in a way that is really easily understandable.
Very good tutor! One of the best courses I've attended for years!