During this course you will learn to:

  • How to be GDPR compliant in your day to day marketing activity
  • The options you have open to you if your marketing list is depleted
  • How you should be handling customer data internally and with suppliers
  • What the GDPR legal jargon actually means in day to day marketing terms


1 day (7 CPD hours)

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Course availability

Start Location Member Non-Member Places Left  
18/10/19 London (W1W 8SS) £510.00 £599.00 25

Course Information


GDPR is in place, do you feel confident about the changes you have made?

Are you struggling to meet your objectives with the limitations that have been implemented?

Maybe you are not confident that your new practices are compliant, do you have new processes in place?

Attend this course to feel confident with challenging conversations with legal, understand your responsibilities and how to interpret GDPR from a marketing perspective.

GDPR was designed to put the customer at the heart of our data practices, discover how you can do that while still meeting challenging business objectives. There will be lots of live examples to help you understand what is working for others.

This course will take you through the steps of building an action plan to take back to the office.

1. Am I compliant?

a) The key changes you should have made to your marketing programme
b) What can we do now? Research? Emails, Receipts? Abandoned baskets?

2. Privacy notices and data protection statements, bring yours along to work through in the session.

a) Do they match what you are actually doing?
b) Do they deliver the Brand Promise?
c) Are they compliant?

3. As a marketer, are you clear on your liability when handling data

a) What are you responsible for?
b) What are your suppliers responsible for?

4. What is classed as a data breech?

a) Feel confident in when to escalate an issue
b) Understand your responsibilities in reporting a data breech

5. Who can I send marketing communications to now?

a) Is soft opt in an option
b) Can I use legitimate interest or should I stick with consent?
c) How are you managing consent? there are tools to help

6. We re-permissioned and have a smaller data base, what now?

a) How to buy and use 3rd party lists ethically and legally
b) How to make the most of what you have

7. Are your customer’s wishes at the heart of your marketing

a) Do you understand the relationship they want to have with you?
b) Are your new procedures better or worse for them?

8. Embed compliant procedures through your organisation

a) Upward and downward management of your stakeholders
b) Setting up procedures with 3rd party suppliers

9. Using Third Party Data – do we understand the rules and responsibilities?

a) Social media
b) Email
c) Direct mail

10. Data had GDPR, E-Privacy is on its way for digital marketers.

a) What do we know?
b) What do you need to prepare?

Who Should Attend

  • Mid-level marketing practitioners
  • Agencies with responsibility for maximising data delivery and compliance


Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy

Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.

For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.

For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.

Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.

Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.


London (W1W 8SS)

All prices above are subject to vat

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 30 years we’ve trained over 100,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

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Martin Radford,
Data Services Manager, CDS Global

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