During this course you will learn to:

  • How to be GDPR compliant in your day to day marketing activity
  • The options you have open to you if your marketing list is depleted
  • How you should be handling customer data internally and with suppliers
  • What the GDPR legal jargon actually means in day to day marketing terms

Details

Level
Intermediate
Duration
1 day (7 CPD hours)
Rating

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Course availability

Please get in touch for more information. Call us on 020 8614 0255 or email on customerservices@theidm.com

Course Information

Programme

GDPR is in place, do you feel confident about the changes you have made?

Are you struggling to meet your objectives with the limitations that have been implemented?

Maybe you are not confident that your new practices are compliant, do you have new processes in place?

Attend this course to feel confident with challenging conversations with legal, understand your responsibilities and how to interpret GDPR from a marketing perspective.

GDPR was designed to put the customer at the heart of our data practices, discover how you can do that while still meeting challenging business objectives. There will be lots of live examples to help you understand what is working for others.

This course will take you through the steps of building an action plan to take back to the office.

1. Am I compliant?

a) The key changes you should have made to your marketing programme
b) What can we do now? Research? Emails, Receipts? Abandoned baskets?

2. Privacy notices and data protection statements, bring yours along to work through in the session.

a) Do they match what you are actually doing?
b) Do they deliver the Brand Promise?
c) Are they compliant?


3. As a marketer, are you clear on your liability when handling data

a) What are you responsible for?
b) What are your suppliers responsible for?


4. What is classed as a data breach?

a) Feel confident in when to escalate an issue
b) Understand your responsibilities in reporting a data breach


5. Who can I send marketing communications to now?

a) Is soft opt in an option
b) Can I use legitimate interest or should I stick with consent?
c) How are you managing consent? there are tools to help


6. We re-permissioned and have a smaller data base, what now?

a) How to buy and use 3rd party lists ethically and legally
b) How to make the most of what you have


7. Are your customer’s wishes at the heart of your marketing

a) Do you understand the relationship they want to have with you?
b) Are your new procedures better or worse for them?


8. Embed compliant procedures through your organisation

a) Upward and downward management of your stakeholders
b) Setting up procedures with 3rd party suppliers


9. Using Third Party Data – do we understand the rules and responsibilities?

a) Social media
b) Email
c) Direct mail


10. Data had GDPR, E-Privacy is on its way for digital marketers.

a) What do we know?
b) What do you need to prepare?

Who Should Attend

  • Mid-level marketing practitioners
  • Agencies with responsibility for maximising data delivery and compliance

Tutor

Debbie McElhill: Senior Associate Opt-4

Debbie has worked in marketing and communications for many years and has helped to advise brands about regulatory and data governance issues, including GDPR.

Before starting her consultancy career, Debbie was a senior commercial leader heading up national sales and channels teams with Royal Mail.

She is also a professionally qualified Chartered Banker, familiar with all aspects of financial compliance.

Venue

London (W1W 8SS)

Testimonials

A fantastic journey through the mine field of implementing GDPR in the real world of marketing. I feel 100% more confident on taking this back to my company and stakeholders.

Claire Adams,
FESPA

Content was great, covers all necessary and relevant topics. Gave me a broader understanding on GDPR and how to put it into practice within companies.

This course was really helpful, detailed and broken down in a way that is really easily understandable.

Aida Tageldin,
Unigloves

Very good tutor! One of the best courses I've attended for years!

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