"The information was pitched at the right level for someone with limited stats knowledge so that I could understand the theory as well as the application"
Data Services Manager, CDS Global
8 steps to plan and implement successful customer retention strategies that nurture and improve customer loyalty, increasing ROI for your business.
B2B buyers are more informed than ever, but this gives you more opportunities to engage. Learn how to map the customer touchpoints to maximise on this.
Drawing on a career which begin heading up call centre teams, developed into customer experience measurement and then moved to data led online campaigns, Nick’s mission is to help businesses win & retain customers with relevant & engaging marketing.
Drawing on over 15 years agency & client side delivery experience across B2C & B2B, Nick created Twist Consultancy providing data-driven strategic planning and training to improve how brands connect to people.
B2B Client and customer retention has been a major part of his career, As Senior Account Director, Nick headed up a dedicated client team of 6 including 3 Account Directors, across multiple senior client stakeholders, with a total retained annual account revenue in excess of £3m.
In addition to his consultancy, Nick Tutors for the IDM and is an elected member of the DMA Email council.
London (W1W 8SS)