Briefing and Evaluating Creative Work Masterclass
Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate what the creative team produces and give effective feedback.
- You will learn to
- Details
- Course availability
You will learn to:
- Determine the objectives of your communications
- Write a clear proposition
- Implement an effective briefing process
- Inspire and equip creative teams to produce results you want
- Identify the 'big creative idea' and evaluate pitches
Course Categories: Copywriting & Creative
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here
Details
- Level
- Intermediate
- Duration
- 1 day (7 CPD hours)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team:
Course Information
It all starts with the brief
- Why the brief is an investment
- Who contributes to the brief
- The role of the creative team
Setting objectives
- Clarifying the aims of the creative: 2 simple questions
- The expectations of the creative team and client
Propositions
- Why a proposition is key
- What a clear proposition looks like
- Practise writing propositions
Writing a brief
- Using the proposition effectively
- Essential elements of the briefing document
- Using a brief template
Evaluating creative
- Arriving at the big creative idea
- How to be relevant and get noticed
- Assess pitches and decide whether the creative meets your objectives
- Giving constructive feedback
Case studies
- Examining the briefs and propositions that resulted in successful creative work for major direct and digital brands
Marketers who want to spend less time feeding back on creative work that just doesn't perform, and more time perfecting the proposition.
Previous delegates include:
Account Manager (Barraclough Edwards Chamberlain Ltd)
Web Designer (Estee Lauder Companies)
Senior Campaign Exectuive (Legal & General)
Becky Bocchetti, Consultant
Becky Bocchetti is a leading digital trainer and content consultant who has a proven track record of success with a variety of media owners, FMCG brands, marketing specialists and content providers. Her unique cross-media experience is in high demand with clients who look to her for expertise, insight and tangible results.
London (W1W 8SS)
This course has been great. It's always easy to give your opinion, but having someway to benchmark it and form it constructively will definitely help get better creative work and ultimately help my business achieve its budgets and deadlines.
Hannah Russell
The Children's Mutual
Really helped me spark the ideas and inspiration to bring back to the office. I'm keen to put it into practice!
Renee Doegar
London Review of Books
Brilliant! Not just another training course. Excellent speakers providing information that I can use. Exceeded all my expectations.
David Lines
Legal & General
Its been an enjoyable, interesting, inslightful and thoroughly valuable day - I have learnt a great deal - and new ideas to take away.
Claudia,
Swinton
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: