How to plan, create and deliver a digital marketing campaign that gets results. You'll gain key insights into the impact of digital on customer behaviour, and how you can best manage the delivery, tracking and evaluation of successful campaigns.
The course is designed for managers who are responsible for shaping marketing and digital marketing strategy in a client organisation or agency. You will be an experienced marketer who wants to review and refine your digital strategy and channel governance.
Enrol onto ‘Digital Marketing Strategy’ course and receive the ‘DMA Admail Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Steve is a multi-award-winning marketer and has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and helped build one of the most respected and awarded B2B marketing agencies in the UK.
His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.
He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle.
A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments.
As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge.
London (W1W 8SS)
I would highly recommend taking this course to enhance your digital knowledge and capabilities and learn how you can then implement those skills to your business.
Marketing Executive, Npower
The course provided an excellent level of information. The supporting material was excellent.
Communications Consultant. Sun Life Financial of Canada
As well as a great source of learning it's useful to share knowledge with other companies, and also great to know we are doing the right things and where we can improve.
Digital Customer Experience Manager. Barclaycard