Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance
All learning products and services are currently being delivered digitally using the following engaging formats:
Virtual Classroom: Tutor led, live, online classroom environments, find out more here: Virtual Classroom
Online: Self Study, via an always-on, always open portal, providing an engaging multimedia learning experience, find out more here: Online Learning
Course Categories: Popular Courses
To discuss your options, please get in touch with one of our learning and development team:
Digital Marketing: Essentials is designed for those delegates with little or no experience in digital marketing.
Once you enrol onto ‘Digital Marketing: the Essentials’ course you will receive the ‘DMA Social Media Guide’
The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
David Hearn F IDM has been a marketer for 30 years, starting at the Economist, before moving to agency FCB, working for British Airways and The Australian Tourist Commission. He then became co-owner of direct and digital agency AHK, developing successful customer acquisition and retention programmes for, amongst others, Royal Mail, 3M, Canon and Adobe.
David is now working in creative technology for Arcstream AV, delivering interactive marketing solutions for major brands including Ford, GSK, EY and Schroders. Helping bridge digital and face-to-face engagements.
With wide experience in both B2C and B2B markets, he has been sharing his expertise and experience for over 20 years as a trainer and tutor for the IDM. David also lectures at universities and delivers a series of online professional training webinars.
London (W1W 8SS)
I would recommend this one day introduction as a great way to build or refresh knowledge. I found it extremely interesting, relevant and well delivered.
Rachel Ramsden,
Skipton Building Society
I just wanted to say that the course was extremely useful and Mike is an excellent tutor.
I would definitely recommend this course to other colleagues here at UBM.
Valentina Sidore,
UBM
This was very informative and engaging training course which dealt with many important marketing topics concisely.
Alex Hayward,
Global
A very enjoyable and informative day. We covered a lot of ground, on a broad range of areas of digital marketing and I feel I definitely achieved a good grounding in the subject so I feel more confident moving forward in my role. Lovely, friendly staff, good food and an inspirational trainer. I hope to come back soon to broaden my learning!
Tamsin Herbert,
RNLI
This course is excellent for anyone who wants to get to grips with the basics of digital marketing - covers all the fundamental aspects of modern marketing techniques.
Jenna Bezant,
Lloyds Banking Group
I've learnt so much from this course and am really excited to put all my new digital marketing knowledge into practice! The speaker was great at answering all our questions and gave us a very thorough overview of digital marketing strategies and essentials.
To discuss your options, please get in touch with one of our learning and development team: