GDPR: The Basics
This two-hour evening course will help you understand all the key aspects of GDPR. Learn about Personally Identifiable Information, processing, consent and the potential liabilities you may have. Discover what individuals' rights are, and how these changes will affect your database.
This course will help you understand key aspects of the GDPR, including:
- The definition of Personally Identifiable Information
- What GDPR changes mean for processing
- Consent, and when it's necessary
- Potential liabilities of Data Processors, brands and agencies
- Individual rights, such as The Right to Erasure
- How these changes will affect your database
- How the GDPR will affect data processing outside the EU
- How the GDPR was developed by European Union policy makers
Details
- Duration
- 1 day (2 CPD hours)
- Rating
Course Information
Programme
The GDPR will come into force EU-wide on 25 May 2018, and will remain post-Brexit.
All companies that process personal data, either inside or outside the EU, will need comply in order to avoid potentially huge fines.
This course has been developed with the DMA and IDM’s GDPR External Working party.
The new course will answer the following:
Why Data Protection is important to Marketers
- Why was the regulation needed?
- What is the scope of the GDPR?
- How will it be enforced?
- What are the penalties associated with the GDPR?
What’s changed under the GDPR?
- An Overview of Data Protection
- An Overview of the GDPR
- The Data Protection Act 1998 vs the GDPR
Data
- Definitions of: Personal Data; Data Subjects
- Special categories of data
Consent
- How is Consent defined?
- What is valid Consent under the new legislation?
- Proof required for legitimate consent
Legitimate interests
- How are Legitimate Interests defined?
- When are Legitimate Interests legitimate?
Profiling
- What is Profiling under the GDPR?
- What are the legal implications of Profiling?
- Legislation for direct marketing Profiling
The rights of individual data subjects
- Specific rights of individuals under GDPR
- Communicating the right to object to Data Subjects
- The Right to Erasure
- Data portability and retention of data for suppression
Governing data
- What data to keep for consent to be valid
- Obligations of processors
Data breaches
- The obligations around notifying of data breaches
Data Protection Officers
- Overview of accountability
- How to appoint a Data Protection Officer
- General Data Security
International considerations
- How to transfer Personal Data overseas
- Keeping cross-border campaigns accountable
Looking ahead
- Preparing your company for the GDPR
Who Should Attend
Duncan Smith, Director, iCompli® Limited
Duncan Smith is a Director of iCompli® Ltd., a specialist consultancy delivering cost-effective compliance solutions in the arena of information law, privacy and corporate social responsibility.
He works closely with clients to implement practical, training and technology-led solutions to help manage both the legal and cultural risks associated with data-driven marketing and information management. He is an excellent keynote speaker and motivator of people who has delivered solutions to a wide cross section of UK industries in both the public and private sectors.
In developing and delivering his training courses, Duncan has earned a reputation for engaging and motivating staff in some of the ‘driest’ subject matters!
Lesley Tadgell-Foster F IDM, Managing Director, Shelfline Promotional Consultancy
Lesley works with a range of clients who need to find a bridge between the marketing department and legal. Her campaign planning experience has proved invaluable with clients who are seeking to maximise customer response and interaction.
For recent clients as diverse as ‘The Telegraph Group’ and AXA PPP Healthcare, she works with staff at all levels who need to re-think how they deliver communications programmes.
For a number of years she was an independent trainer for News International, The Daily Mail and Express Group. She still has a soft spot for ‘ink on paper’, but is well familiar with the opportunities and constraints of maximising income and reader engagement online too.
Her speciality is helping clients deal with the challenges of creating marketing preferences that are brand relevant and develop customer trust, so that marketing messages are welcomed. With her background in sales promotion, she also offers guidance on how best to deal with the ‘small print’ that helps the ‘Big Idea’ work in practice.
Lesley’s style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the options for producing both digital and traditional media campaigns that win over customers, whilst staying on the right side of the law.
Disclaimer
While we make every reasonable effort to make the course content as up-to-date and relevant as possible, it should not be used as a substitute for legal advice. If you have any questions on how the GDPR affects your business you should seek independent legal advice. All views expressed are the opinion of the tutor or speaker and may not represent the view of The IDM.
Venue
London (W1W 8SS)