Discover how a deeper marketing knowledge will drive your career. Learn how marketing creates value for an organisation, how it all relates to other departments and the impact of digital. You'll leave with practical techniques and valuable examples from the real world.
The course is aimed at those entering the marketing profession or who are new to marketing as well as those currently working in other areas of the business who need to know more about marketing.
The course will allow delegates to appreciate the fundamental role of marketing in meeting business goals through the creation of profitable relationships
One of the biggest reasons for business failure is an organisation's inability to market itself properly. Get it right and business benefits will ensue. Get it wrong and precious time, effort and resources will be shamefully wasted.
The purpose of the course is to provide people new to marketing or non-marketers with an understanding of marketing principles and how they can be applied to any business.
This intensive and highly interactive one-day course will help you understand how marketing works to improve business performance by creating satisfied customers who return time after time.
Mike stared his career at Procter & Gamble. He then went agency-side with roles at EHS Brann (Havas Helia), Wunderman (Director), Bozell/ FCB Inferno (Senior VP) and Head of Digital for EMEA at Jack Morton (Interpublic’s experiential agency network). He has worked with many of the world’s leading brands including Coca-Cola, Google, Ford, McDonald’s, GSK, Allianz, British Airways, Honda, Xerox and Marriott.
These days he’s a digital consultant, trainer and academic (Adjunct Professor at Hult Business School, Digital Course Leader at Imperial College London and Visiting Lecturer at Kingston University). He is the author/ co-author of 3 books including The Best Of Global Digital Marketing Storybook 1 and 2. Mike is a Fellow of the IDM and Course Tutor on the IDM Postgraduate and Professional Diplomas.
London (W1W 8SS)