Leadership for the Modern Marketer | Training Course | IDM
  • You will learn to
  • Details
  • Course availability

How does it work?

We've created a unique programme based on the two principles of hacking: speed and impact. The day will take you through the following sprints:

  • Gain access - understand your personal value and how it can drive your performance. You'll be guided through self-analysis by a professional business coach, giving you access to expert advice
  • Leak it - communicate and apply yourself at work in a compelling way
  • Collaborate - make practical plans to build a useful professional network to support your personal growth
  • Continually hack - use simple techniques that will help you to continually improve your impact

Why not check out our follow up course, Leadership Readiness in Business, to build on the competencies you have already developed?

Course Categories: Business Skills

See below for further course details and full programme information.

Ready to upskill your team with the IDM? Explore our Corporate Training option, here


1 day (7 CPD hours)

Get in touch...

To discuss your options, please get in touch with one of our learning and development team:

Course availability

Start Location Member Non-Member Places Left  
06/10/23 Virtual classroom £400.00 £450.00 14 More info
Book Until
5 Oct 23
26/01/24 Virtual classroom £400.00 £450.00 14 More info
Book Until
25 Jan 24

NB: Prices above subject to VAT

Course Information

We believe leadership of others starts with leadership of yourself. This unique course takes you through a series of development "sprints" that will enable you to identify and understand your value in the workplace.

At the end of these invigorating sessions, you will have created a practical plan to unlock your leadership potential.

Gain access

Understand your personal value and how it can drive your performance. You'll be guided through self-analysis by a professional coach, giving you access to expert advice.

  • Manage your time
  • Identify your values and understand how they can transform your career
  • Personal purpose
  • Vision
  • Turning your strengths into super-strengths

Leak it

Communicate and apply yourself at work in a compelling way

  • Fix your bad communication habits
  • Digital duties
  • Test and learn at work


Make plans to enable others to supercharge you and your career

  • How to build your network
  • Identify gaps in your network, and fill them

Continually hack

Use simple techniques that will help you to continually improve your impact

  • Spotting opportunities
  • Surprise and delight
  • Planning the months ahead

Why attend?

The fast-paced, in-depth course will ensure you:

  • are able to be the best version of yourself, constantly
  • can become a cross-functional leader, rather just an expert in your specialism
  • have the confidence and desire to create the change needed to push yourself and your organisation forward, no matter what your position

What's in it for your company?

If your organisation is ambitious and believes its workforce are the driving force behind its continued success, then by attending this course you will ensure you have the awareness and ability to add value, beyond expectations.

We don't want you to just work hard and do your job. We'll help you lead, create change and fulfil your potential.

The programme is delivered by a collective of senior leaders at Hack Yourself. Hack Yourself focus on the new competencies that leaders need to thrive. Founded by Jack Lowman, the Hack Yourself collective of modern leaders is committed to changing the way leadership is taught, experienced and acted upon with particular focus on Equality, Diversity and Inclusion.

Jack Lowman, Founder and Author, Hack Yourself

Jack is founder and author of Hack Yourself, the modern leadership and communications company, and a senior marketing and communications leader.

Through Hack Yourself, Jack peruses what's changing in the world of work and upskills emerging and senior leaders through new-world training.

Passionate about giving people the skills and opportunities to thrive, Jack has held senior positions across charity, public and private sectors, including at The Prince's Trust, where he led the marketing and digital department.

He is also a part-time marketing leadership tutor for The IDM and an MBA leadership lecturer for Coventry University.

​Mark Harris, Director, The Marketing Centre

Mark Harris has over twenty years' experience as a Commercial Product and Marketing Director working within start-ups to reputable brands such as O2 and EDF Energy.

After experiencing the entrepreneurial energy of start-ups, he decided to establish his own coaching business where he could share his extensive skills with business owners and teams.

Mark's coaching is based on what he actively practices for UK and International clients as a part-time Marketing Director at The Marketing Centre. He is also an Executive coach for the Marketing Academy - how he met Jack - where he is lucky enough to coach the brightest young Marketing talent in the country.

Mark works with business owners, leaders and teams to help them to reach their potential.

London (W1W 8SS)

It was a good course and well delivered. Mark and Jack were very good - highly reccommended. I enjoyed the day as well as learnt.

Katie Parkinson,
Rail Discoveries

Jack and Mark were fantastic course leaders. Made me feel at ease and comfortable to share my opinions. I feel I understand myself more and look forward to integrating my learnings into my professional life. Thank you!

Belle Price,

I came to the course quite unsure of how I will manage and empower my new team at work but I now have a strong idea of how I am going to approach it.

Gordana Pavlovic,
SAS International Ltd

Great course, there are lots of practical things to take away for people at all levels.

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