Responsible Marketing: Privacy, compliance and the law Masterclass
Get a great understanding of data protection, privacy and responsible marketing. Learn how to conduct marketing in responsible & ethical ways to meet the expectations of your customers and engender real trust and loyalty.
- You will learn to
- Details
- Course availability
The workshop will include:
- A practical understanding of the data protection requirements for marketing
- Includes both GDPR & PECR as they impact on marketers
- How to identify & assess privacy risks
- The changing way that consumers view their data and privacy
- Principles of responsible marketing and DMA code of conduct
- UK preference services - what they are and how should they be applied.
- How to meet consumer expectations and retain brand trust
Course Categories: Responsible Marketing
See below for further course details and full programme information.
Ready to upskill your team with the IDM? Explore our Corporate Training option, here
Details
- Level
- Intermediate
- Duration
- 1 day (7 CPD hours)
- Rating
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To discuss your options, please get in touch with one of our learning and development team:
Course Information
Context: the changing way that consumers view their data and privacy
- How do consumers view their data and privacy?
- The keys to organisations building trust
- People still have concerns about data which are often valid
The principles of Responsible Marketing
- What does Responsible Marketing really mean?
- We will talk through some examples
- The DMA Code of Conduct
An overview of data marketer's legal obligations
- GDPR & The UK Data Protection Act 2018 - including consent & legitimate interests
- Privacy & Electronic Communications Regulations (PECR)
- Choosing the right lawful basis - consent or legitimate interests
- How to assess legitimate interests
- The outlook for changes in data laws affecting the UK
- Identifying and assessing data protection risks
Using data compliantly via data and digital channels
- Marketing by email, telephone & direct mail
- Cookies for marketing & analytics
- Social media marketing
- Online advertising
UK Preference Services (TPS & MPS)
- What are they and how should they be applied?
'How to meet consumer expectations and retain brand trust'
- This topic is woven throughout the whole day!
This course helps you understand how organisations can behave more responsibly and comply with laws affecting their marketing. It will help you personally to become well informed and to put positive actions into practice in your business. It will help you to become a leader in this area within your organisation.
Marketing managers or executives in data roles such as:
Simon Blanchard CIPP/E, Partner, DPN Associates
Simon, a Partner with DPN Associates has in-depth data protection experience. He is Deputy Chair of the DPN. He has a keen interest helping organisations apply good governance and held the role of Director of Information Governance at Royal Mail Group. Simon has considerable commercial experience too having held the role of Head of Data & Online Marketing at Bauer Media until 2014.
London (W1W 8SS)
Get in touch...
To discuss your options, please get in touch with one of our learning and development team: