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Vol 16. No. 2 (Jan 2015) / Case studies

Case Study: Layered media test drives sales for The Co-operative Energy

The Co-operative Energy worked with The Blueberry Wave to use data-driven targeting and layered media testing to cut through market noise and drive sales. This case study examines how the campaign enabled the business to raise awareness and...

Case Study: Behaviour change and copy — Tackling Bangor University Library and Archives Service debts

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Home Learning College

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