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Case Study: Layered media test drives sales for The Co-operative Energy

Pamela Bath, Journal of Direct, Data and Digital Marketing Practice Vol. 16, No. 2 ()
The Co-operative Energy worked with The Blueberry Wave to use data-driven targeting and layered media testing to cut through market noise and drive sales. This case study examines how the campaign enabled the business to raise awareness and stimulate new sales among the noise of the ‘Big Six’ established utility companies. (3 pages)

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