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Editorial: Softening up the marketplace for skills

David Reed, Journal of Direct, Data and Digital Marketing Practice Vol. 16, No. 2 ()
As you might expect from the official publication of a training institution, the IDM Journal pays close attention to the ongoing demands of the marketplace in terms of the skills that employers are looking for and the demand from practitioners for new areas of knowledge. (2 pages)

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Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Really helped me spark the ideas and inspiration to bring back to the office. I'm keen to put it into practice!

Renee Doegar,
London Review of Books

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