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Home / Content &
resources  /  Vol 16. No. 2 (Jan 2015)  /  Editorials and opinions  /  Opinion piece: The revolution will be digitized

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Opinion piece: The revolution will be digitized

Steve Baggi, Journal of Direct, Data and Digital Marketing Practice Vol. 16, No. 2 ()
This article draws on interviews with influencers in the retail industry to look at how the next stage in the digital revolution is reshaping the future for retail leadership. (6 pages)
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