Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Home / Content &
resources  /  Vol 16. No. 2 (Jan 2015)  /  Editorials and opinions  /  Opinion piece: The revolution will be digitized

content
sections

Opinion piece: The revolution will be digitized

Steve Baggi, Journal of Direct, Data and Digital Marketing Practice Vol. 16, No. 2 ()
This article draws on interviews with influencers in the retail industry to look at how the next stage in the digital revolution is reshaping the future for retail leadership. (6 pages)
RESOURCES
Download Paper (log in here)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Latest blogs

This course has been great. It's always easy to give your opinion, but having someway to benchmark it and form it constructively will definitely help get better creative work and ultimately help my business achieve its budgets and deadlines.

Hannah Russell,
 The Children's Mutual

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on