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Opinion piece: The revolution will be digitized

Steve Baggi, Journal of Direct, Data and Digital Marketing Practice Vol. 16, No. 2 ()
This article draws on interviews with influencers in the retail industry to look at how the next stage in the digital revolution is reshaping the future for retail leadership. (6 pages)

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What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

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I would highly recommend taking this course to enhance your digital knowledge and capabilities and learn how you can then implement those skills to your business.

Paul Futers,
Marketing Executive, Npower

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