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Vol 16. No. 4 (Jun 2015) / Case studies

Using live data and social amplification to drive fan engagement

2014 was IBM’s 25th year sponsoring the Wimbledon Tennis Championships. As the technology partner to the All England Lawn Tennis and Croquet Club, IBM wanted to support the Club’s ambition to extend the visitor experience across digital channels...

Miele Professional

Miele Professional provides laundry and cleaning equipment and processes for which it identified the care home sector and hotel industry as prime prospects. Through the adoption of a content-driven email-led integrated marketing strategy, it has...

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