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Miele Professional

Kirsty Dawe, Journal of Direct, Data and Digital Marketing Practice Vol. 16, No. 4 ()
Miele Professional provides laundry and cleaning equipment and processes for which it identified the care home sector and hotel industry as prime prospects. Through the adoption of a content-driven email-led integrated marketing strategy, it has been able to achieve growth in sales through better engagement with prospects along the buying cycle. (4 pages)

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Hays Recruitment

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