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Unlocking the power of data under the new EU General Data Protection Regulation

Ardi Kolah and Bryan Foss, Journal of Direct, Data and Digital Marketing Practice Vol. 16, No. 4 ()
Progress is being made on the proposed European General Data Protection Regulation, which is now expected to come into force in 2017/18. This article considers the issues that remain to be resolved and offers ten top tips for marketers to prepare for the new legal framework. (5 pages)

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Digital Marketing, Manager Pure

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