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Vol 16. No. 4 (Jun 2015) / Papers

Getting IT to work for marketing: Exploring collaboration between marketing and IT functions for the delivery of marketing innovation

The success of marketing automation investments depends on information technology (IT) delivery possibilities being effectively linked to marketing business needs. Innovators, however, have run into problems with collaboration between marketing...

Business reputation and social media: A primer on threats and responses.

With the emergence of the interactive web (or Web 2.0), social media applications gained enormous popularity among internet users, forcing businesses to adapt their marketing strategies and engage with social media as part of their marketing...

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course was accessible, informative and well taught. I would recommend IDM courses to anyone looking to enhance their knowledge of marketing and associated processes.

Chris Mann,
Prozone Sports

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