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Vol 17. No. 1 (Oct 2015) / Business Intelligence

Data privacy: What the consumer really thinks

The Direct Marketing Association has researched consumer attitudes towards privacy, data protection and data exchange in 2012 and 2015. This article presents findings from the most recent research wave, together with trend analysis comparing the...

Abacus Annual Trends Report 2015

By pooling transactional data from home shopping businesses in the United Kingdom, Epsilon Abacus is able to gain an insight into underlying trends across the sector. For the fifth year in a row, the report shows overall year-on-year growth in the...

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