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Abacus Annual Trends Report 2015

Michele Masnaghetti and Luke Ditchburn, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 1 ()
By pooling transactional data from home shopping businesses in the United Kingdom, Epsilon Abacus is able to gain an insight into underlying trends across the sector. For the fifth year in a row, the report shows overall year-on-year growth in the market with consumer spend up 12.0 per cent year on year in 2014. Growth was particularly strong in November (+14.3 per cent) possibly because of the growing importance of Black Friday and Cyber Monday in the UK market. (7 pages)

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