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Vol 17. No. 1 (Oct 2015) / Editorials and opinions

Data: Infinity in a grain of sand

If you have been to the beach on your summer holidays this year, chances are you may have returned with a few grains of sand still clinging somewhere. One of the remarkable aspects of sand is just how much attention a single grain can demand...

When digital becomes human

Successful customer relationships need to balance both digital perfection and the human touch. Consumers are becoming more accustomed to using technology to interact with companies. Digital transformation is important to the success of those...

Data and creativity: Blessing or curse?

This article advocates the benefits to data-driven marketing of encouraging innovative personalities within the sector, and considers the practices and processes that need to be introduced within the sector for it to become a career where people...

Adding value to customer engagement through effective data compliance

Permission to market is a vital resource for companies and one they need to nurture. This article considers some of the methods that marketers must use as a result of legislation and others that they should use in order to optimize their...

What does mobile really mean for research?

Mobile is creating both new approaches and new insights for researchers. This paper explores the impact of the growing importance of the mobile channel and the proliferation of mobile devices, identifying the benefits and opportunities it brings...

Competitive marketing intelligence in a digital, data-based world

This article explores the applicability of some ideas from the world of competitive information and strategy to direct and digital marketing. It is based on the writer’s experience of working in both areas, particularly in customer insight. It...

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

This is one of the best online courses I have ever taken, simply for its practicality – its down to earth and plain English style really helps understanding and I know that I will be able to translate the majority of this understanding into my everyday work...

Louise Delaney Award DDM,
Senior Marketing Executive, (Universities) ICAEW

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