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Adding value to customer engagement through effective data compliance

Marie Myles, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 1 ()
Permission to market is a vital resource for companies and one they need to nurture. This article considers some of the methods that marketers must use as a result of legislation and others that they should use in order to optimize their permission rates and reduce unsubscribe levels. (6 pages)

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Excellent - lots of practical tips I can use and put into action straight away

Sarah Willis,
Mazars

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