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Data: Infinity in a grain of sand

David Reed F IDM, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 1 ()
If you have been to the beach on your summer holidays this year, chances are you may have returned with a few grains of sand still clinging somewhere. One of the remarkable aspects of sand is just how much attention a single grain can demand (although exactly where you find it is a big part of that...) (1 page)

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