We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

What does mobile really mean for research?

Mardien Drew and Paul Berney, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 1 ()
Mobile is creating both new approaches and new insights for researchers. 
This paper explores the impact of the growing importance of the mobile channel and the proliferation of mobile devices, identifying the benefits and opportunities it brings to research. The paper is focused on using mobile to conduct research, not on research about the use of mobile. (6 pages)

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Martin lathered us with clear, concise, relevant and informative content. He is a highly experienced and interesting individual.

Kush Thakrar,
Global Account Director, Ogilvy One

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

share on