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When digital becomes human

Steven van Belleghem, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 1 ()
Successful customer relationships need to balance both digital perfection and the human touch. Consumers are becoming more accustomed to using technology to interact with companies. Digital transformation is important to the success of those businesses, but they also need to ensure that staff retain the human touch. As the digital interface becomes customary everywhere, it will be the emotional, human dimension in a business relationship that delivers success. (3 pages)

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The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The IDM has truly stolen a march on the CIM in terms of delivering relevant, accessible and career enhancing digital marketing qualifications. This won’t be the last time I invest in one of their courses

Andy Richardson PG Dip DigM,
Client Director, Dunnhumby

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