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Vol 17. No. 1 (Oct 2015) / Papers

Measuring the impact of security, trust and privacy in information sharing: A study on social networking sites

In the internet era, social networking websites have thrived. Computermediated communication has changed the rules of social interaction and communication. Most social networking sites, for example Orkut, Facebook, Google+ and Twitter, facilitate...

Return on web site visit duration: Applying web analytics data

Much research on internet marketing and e-commerce shares a great interest in a key performance metric for e-tailer success online: the shopper’s time spent on the web site, commonly known as ‘web site visit duration’. Visit duration has been used...

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The IDM Diploma in Digital and Direct Marketing has been fundamental in my development as a marketer. Although it seemed like a big leap to start the intensive course whilst still being an assistant in my team, it was so worth it. At times it was...

Emma Smith Dip IDM,
Direct Marketing Officer, Cats Protection

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