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Vol 17. No. 2 (Oct 2015)

Editorials and opinions

Excuse the interruption: How marketing still gets attention

Managing customer insight creatively through storytelling

What is marketing automation?

What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?

Business Intelligence

Customer acquisition barometer 2015


The art of mistiming: How interruptions make mobile coupon campaigns effective

Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour

Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness


Gaining insight from data

To some marketers, big data and analytics are still dubious concepts with little to offer the time-pressed digital marketer. For those who attended ‘Gaining data from insight’, an evening event run by MBN Solutions and hosted by IBM at its...

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The competition enabled us to work on a direct and digital marketing campaign project from concept to pitch and then present to the actual client, which was a great experience. Each of the teams had really strong campaign ideas; we’re over the moon that we...

Danielle Brown,
Newcastle Business School University of Northumbria

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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