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Customer acquisition barometer 2015

Thomas Ridley-Siegert, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 2 ()
The DMA has researched consumer attitudes towards permission
marketing and data collection in both 2015 and 2014. It has also surveyed
marketers about the way they collect personal information, deploy it in
their marketing and follow the correct data protection processes. This
article reports on the findings from the most recent research and
contrasts them with the previous year to highlight trends in behaviour
and attitudes.

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