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Vol 17. No. 2 (Oct 2015) / Editorials and opinions

Excuse the interruption: How marketing still gets attention

Managing customer insight creatively through storytelling

What is marketing automation?

What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

As well as a great source of learning it's useful to share knowledge with other companies, and also great to know we are doing the right things and where we can improve

Sarah Bradford,
Digital Customer Experience Manager. Barclaycard

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

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