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Excuse the interruption: How marketing still gets attention

David Reed FIDM, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 2 ()
Since digital channels passed the tipping point and became the predominant routes to market, a critical
question has been discussed by marketers: Do the long-established principles of marketing still hold true
online? Probably the single most important issue is whether interruption marketing can be as effective in
channels where the consumer is actively engaged with tasks, such as search, posting and networking.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The course went into more detail than I expected, I’ve learnt a lot and have loads to go back and do in the office.

Helen Pettitt,
Senior Digital Media Co-ordinator, University of Southampton

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