Close

We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Managing customer insight creatively through storytelling

Merlin Stone, Liz Machtynger and Jon Machtynger, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 2 ()
This article explains the need for a storytelling approach in customer
insight management. It outlines a useful training methodology to help
customer insight specialists improve how they explain insights to
colleagues and how they can support colleagues who need to use
storytelling.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

All lectures and tutors were bang up to date, unlike many other courses which can feel stuck in the past.

Cane Cahill Dip DigM,
Online Sportsbook Business Analyst, Paddy Power

Train Your Team

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

X
share on