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What should UK and US marketers do to prepare for the biggest threat to business continuity for a decade?

Ardi Kolah, Bryan Foss and Martin Hickley, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 2 ()
Marketers in the United Kingdom and the United States need to be aware
of the provisions being considered as part of the European General Data
Protection Regulation. As soon as it is agreed and becomes law, many
current practices will cease to be legal. This article outlines what
marketers need to be doing in 2015 in order to be ready for this major
change in data protection law.

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