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Vol 17. No. 2 (Oct 2015) / Papers

The art of mistiming: How interruptions make mobile coupon campaigns effective

Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour

Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness

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The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

Rob was the speaker at a Mobile Marketing course my colleagues and I attended at the Institute of Direct and Digital Marketing. This course was extremely useful: it broadened my knowledge of mobile marketing and of all the opportunities it can provide. I...

Flavia Trifogli,
European CRM Manager at Carphone Warehouse

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