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Mobile app-etite: Consumer attitudes towards and use of mobile technology in the context of eating behaviour

Allison E. Doub, Aron Levin, Charles Edward Heath and Kristie LeVangie, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 2 ()
Understanding how consumers use mobile devices and mobile
applications to support their eating behaviour, such as creating grocery
lists, gathering meal ideas and ordering food from restaurants, is
important for business, marketing and health professionals who seek to
reach consumers through mobile technology.

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