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Gaining insight from data

David Reed FIDM, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 2 ()
To some marketers, big data and analytics are still dubious concepts with
little to offer the time-pressed digital marketer. For those who attended
‘Gaining data from insight’, an evening event run by MBN Solutions and
hosted by IBM at its Southbank Client Centre in London on 17 September,
the real-world examples from Boots and the All England Lawn Tennis
Association (AELTA) showed those concepts in use right here, right now.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The trainer’s background knowledge and understanding of the wider concepts of fundraising for a hospice were very useful in this specific piece of direct marketing work. As a result of this assignment we now have a clear plan of action to implement which is...

Chief Executive,
Local Charity / Hospice based in Greater London

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