We use cookies to help enhance your experience and improve the functionality of our website.
For more details and help to manage your cookie options read our Privacy & Cookies information.

Gaining insight from data

David Reed FIDM, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 2 ()
To some marketers, big data and analytics are still dubious concepts with
little to offer the time-pressed digital marketer. For those who attended
‘Gaining data from insight’, an evening event run by MBN Solutions and
hosted by IBM at its Southbank Client Centre in London on 17 September,
the real-world examples from Boots and the All England Lawn Tennis
Association (AELTA) showed those concepts in use right here, right now.

Why do it with the IDM?

Marketers who choose the IDM as their training partner make a real difference to their business, their customers’ lives and their own career.

The IDM is leading the ‘do revolution’

What counts today more than ever is not what you think, or even what you say, but what you can do. IDM qualifications and short marketing courses are designed for marketers who want to do more, faster, better.

Over the last 25 years we’ve trained 70,000 delegates across 28 countries, from Microsoft to the BBC, John Lewis to Lego.

What will you do next in your digital, direct or data-driven career? Find out about IDM qualifications and training courses or IDM membership.

The IDM Diploma in Digital and Direct Marketing has been fundamental in my development as a marketer. Although it seemed like a big leap to start the intensive course whilst still being an assistant in my team, it was so worth it. At times it was...

Emma Smith Dip IDM,
Direct Marketing Officer, Cats Protection

Train Your Teams

Upskill your teams marketing capabilities with a tailored IDM training plan that suits your business

Enhance your career with the IDM

Your training partner in filling digital and direct marketing skills gaps, setting you apart as a doer

share on