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DMA Insight: Consumer email tracking report 2015

Thomas Ridley-Siegert, Journal of Direct, Data and Digital Marketing Practice Vol. 17, No. 3 ()
The DMA with its insight partner Beautiful Insights and sponsor dotmailer
has published the latest results of its email tracking research series. The
results are from the seventh wave of the email tracking survey that
explores consumer attitudes and trends for email marketing in the United
Kingdom. This article covers findings from the new questions that were
added in the most recent offering of the survey and highlights some
important trends across the averages reported year-on-year.

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